The Daily Mirror
Quality newspaper principally aimed at readers who find The Sun hard going. The Mirror is, however, one step up the literary food chain from The Daily Star, but still well below the standard set by the already mentioned, and much maligned Sun.
It does contain pictures, and whereas it used to be all monochrome (in the 1980s), it is now printed in glorious technicolour. As such, its bright and cheerful format is ideal for cat litter trays and keeping the Care in the Community crowd entertained.