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PETA

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PETA, or People Eating Tasty Animals, are a pressure group lobbying for increased consumption of quality meat products and protesting against the encroaching menace of vegetarianism upon society.

Apparently a bunch of agitators have misappropriated the name in an attempt at "passing off" and have incompatible goals such as harassing innocent models who choose to garb themselves in animal furs. Also when these people say they love animals ... don't start asking about whether its true that they push back more if you shag them near a cliff.