In seriousness I may have spun this dit before on here, but I had an interesting interaction while out gravel biking. I had hit an urban area on a canal part way through, & was taking a breather. A bunch of young teen Asian lads started admiring my bike and asked what I was doing& how far I'd come.
They were surprised to hear 30 miles, but more instructively asked how much I was paid to do this. I explained I was doing it for fun & they couldn't quite get the concept of an adult doing anything (that wasn't cricket or squash) that didn't make money.
Anyway, perhaps we should get the outdoor gear makers to make packs in the old LV* pattern & then more People of Colour might be tempted out in the hills:
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*Lahore Vijaypur, not Louis Vuitton
In the same vein, I posted elsewhere on here about a bloke who was offered free training and sponsorship by a whisky brand to become a balloon pilot. First question he asked me was how much he would be paid.
There's just no interest in some pursuits from those quarters, and to try to force the issue is entirely self defeating. If there was genuine interest, some effort would be made to do those things rather than just sit around waiting for someone else to arrange it all and deliver it on a silver platter.