The reasons I can think of are: 1. Adventure - which is good for the teeth arms and some other parts 2. To defend our country - good for all arms 2a. To serve our country - e.g. in Iraq etc 3. Try before you buy - i.e. see what army is like before you join up - good for all arms 4. Loved the army (ex regular) - good for all arms 5. Wanted HAZMAT or HGV license - good for all arms, if we didn't have the new vocational driver stuff 6. Need extra income - Good for all arms Probably some more, but 1 & 2 was our bread and butter but now is 3, 4, 5 & 6 now our prime recruitment demographic especially in the non teeth arms. 1/2 still probably works for some units such as SAS/Inf etc. Is pride a big factor? e.g. You maybe 2nd best but your SAS/Para/Inf so who cares or your a nurse/doctor and so not 2nd best. Me, I was 1, 2 (2a when I had no family) and 3. As for pride I fit into the nurse/doctor thingy.