The business consensus (according the the BBC) is that it will be a minor setback
for KFC and will soon be forgotten by the chavvy chicken-chewing public who love the brand. For DHL, however, it is likely to be a significant hit to their business and brand. (It's a German outfit, by the way).
DHL will swallow the losses involved. QSL will quietly just carry on
Everyone has too much invested in this to do otherwise, a few peole will fall on theor swords but that will be about it I would think