The last time I was speechless was when I got bricked over the back of the head by a big glass ashtray in the Boxers Arms. http://www.journallive.co.uk/north-east-news/todays-news/2011/11/10/shock-as-st-james-park-renamed-sports-direct-arena-61634-29751153/ Ye may mock but are your owners watching with interest? £20m a year? OK, some smaller clubs have taken the money - York play at the Kit-Kat Stadium and Scarborough play at The Stadium of Chips. But fat lad Ashley is the first owner to try renaming a Premiership stadium with a 100+ year history. The Emirates, Reebok and Etihad stadiums are all new-build. How long before you arrange to meet your mates outside the Just For Men Stadium?