As electro pointed out he increased satellite coverage of this Vendee Globe will eventually bring more sponsorship from / for the big teams. Imagine if Hugo Boss and Alex Thompson had finished with a race record the EU press would have been even more interested than they are now.Agree completely about the coverage, but sailing is still very much a niche sport. The Vendée has broken its former French parochialism, but is it ever going to attract the kind of money that drives real innovation? IMHO it won’t.
I don’t think there will be a huge shift in the Vendée until it starts attracting teams rather than skippers.
So far neither the Vendee or the Americas Cup have made the American / Canadian MSM news at all. It may hit the Cdn news if the U.S loses against NZ in the AC finals because Cdn's love reading that kind of stuff. Conversely it will only hit the U.S MSM if the U.S WINS against NZ in the AC finals because, well that's Americans for you.
So yes, the sport needs this extra coverage to bring in more money.