As its an often heard cry on ARRSE, its interesting to see this report thinking that the Americans may be having similar thoughts. Note that this is just for valourous awards and not the (IMHO ridiculous) practice of giving recruits medals for signing up in times of war. Is the U.S. giving out too many medals? - World news - Brave New World | NBC News If anyone hasn't come across him, Michael Yon is a respected Yank photographer and ex-SF bloke who brought my attention to this. If you're on facebloke, "add" him and you'll get good links to ongoing news stories with perspectives that we in the UK may sometimes miss. Its remarkable that the USAF is the leading medal issuer amongst the four services!