US Army Social Media Handbook

Interesting to see how the US deals with the reality that social media is now part of everyone's lives.

Last year, the Online and Social Media Division helped produce the 2010 Social Media Book. While this is an excellent product, it only scratched the surface of Army social media use. We decided it was time to produce a document that provided more guidance, additional case studies and more advanced tips and best practices.

So here it is, the 2011 Army Social Media Handbook! This document provides extensive social media guidance. It contains information for Army leaders, guidance for Army Families, operations security tips, branding information, checklists, regulations and frequently asked questions.

The 2011 Social Media Handbook is your one-stop-shop for Army social media information. As always, we love to hear your feedback on our products and efforts. Check the handbook out and let us know what you think.

Need additional social media tools? Visit the Army’s Official Slideshare site to view and download social media strategies, best practices and products to help you get started on your social media adventure.
Interesting. Much more about (as you'd expect) official presences with very little about the main risk area - personal pages. Still, better than the UK MOD guidance I've seen.

This is worrying though (p34):

Currently, social media manager is not an Army military occupation specialty
Sort of implies that it will be in the more-or-less near future ...
That handbook, or something very similar is now circulating on DII (UK military RESTRICTED IT system) as a powerpoint presentation. I've been sent it and my Unit has circulated it as an example of best practice. Like the US, we too have no end of (usually) young soldiers who never seem to think before they upload photos or information onto social networking sites.
I'm not sure how prevalent this is but on a friends FB page.

WARNING: Anything posted on this Facebook page or from this Facebook page are ONLY the thoughts and opinions of *** ****** and NOT that of the United States Marine Corps. Any misuse could result in civil and or criminal charges.

He's in their Media Ops equivalent though, so I guess he is more savvy than most.
This is worrying though (p34):

Sort of implies that it will be in the more-or-less near future ...

'What did you do in the Third Gulf War Grandad?'


New Posts

Latest Threads