Apparently I'm in a service industry (well the name of my company ends in 'service' so therefore it must be!!) However the majority of people I spoke to last night whilst I was delivering a 'quality service' really didn't want to know. My customers are not very 'service' orientated. I've been on the phone this morning to a few good friends in other countries who do the same job and provide the same service and apparently their company titles all end in the word 'force' once translated. It's a very strong word so I was quite shocked but what I was amazed about is that they carry firearms and other very nasty pieces of equipment that mean that their customers quickly become very service orientated. Perish the thought!!!