What's the point in spending money on Bling if no-one short of a specialist jeweller can spot the fake? Because wimmin are clever, they wear bling that shouts it's value to the world from 50metres. Unfortunately only pimps and rap stars can wear (or afford) diamond watches. I'm not getting the "well, I'd know I'm wearing a snide...." argument. If the snide quality is know so good, that the companies have to use hologram stickers to show difference, I'd know that I'd bought an over priced watch and a shed load of advertising. I can't even see them being a good store of wealth, as their value depends on advertising and fashion. However, I do like Bond movies and they do look good. To snide or not snide, that is the question?