The Incredible Shrinking Weetabix Anyone else remember the advertising challenge years ago by Weetabix Can you eat three ? very clever at the time well I couldn't but can now and easily and I am no fatty they have shrunk in size but the price continues to rise for a box . Doubtless some whiz kid could trot out some justification probably around It is part of a policy to reduce obesity . and another one TUC Biscuits which had a cheese filling that came to the edges seem to have only half the filling now . Being ripped off by stealth any other similar examples ?