The Incredible Shrinking Weetabix

#1
The Incredible Shrinking Weetabix

Anyone else remember the advertising challenge years ago by Weetabix “ Can you eat three ? “ … very clever at the time … well I couldn't but can now and easily and I am no fatty… they have shrunk in size but the price continues to rise for a box . Doubtless some whiz kid could trot out some justification … probably around “ It is part of a policy to reduce obesity “ .

… and another one … TUC Biscuits which had a cheese filling that came to the edges … seem to have only half the filling now .

Being ripped off by stealth … any other similar examples ?
 
#2
Pringles, the tubes were getting half empty before they decided to make the tube smaller.
 
Z

Zarathustra

Guest
#3
The Incredible Shrinking Weetabix

Anyone else remember the advertising challenge years ago by Weetabix “ Can you eat three ? “ … very clever at the time … well I couldn't but can now and easily and I am no fatty… they have shrunk in size but the price continues to rise for a box . Doubtless some whiz kid could trot out some justification … probably around “ It is part of a policy to reduce obesity “ .

… and another one … TUC Biscuits which had a cheese filling that came to the edges … seem to have only half the filling now .

Being ripped off by stealth … any other similar examples ?
When I was 5 Curly-Wurlys were massive, easily 5ft long but since I've grown up they too seem to have shrunk.
 
#4
Mars bars are about half the thickness they used to be - they were as thick as they were wide at one time.

However, they now make me feel rather sick so I don't really care.
 
#5
When I was 5 Curly-Wurlys were massive, easily 5ft long but since I've grown up they too seem to have shrunk.
Perhaps you ate too many and you are now ginormous ,
 
#6
When I was 5 Curly-Wurlys were massive, easily 5ft long but since I've grown up they too seem to have shrunk.
And Wagon Wheels would be useful on a real Wagon back in my youth!

Edit to add:

Curly Wurlies made most excellent guard rails on MasterPlume's pirate ship birthday cake last year. With Rolos as the cannons sticking out of the hull.
 
#9
Mars bars are about half the thickness they used to be - they were as thick as they were wide at one time.
This is so our cousins North of the Border can batter them and still get three side by side in the chip pan
 
#10
Three Weetabix no issues but could not even eat one of these bad boys!

A Brillo Pad?

In the words of Eddie Izzard, "C'est un cadeau des Anglais. On s'appelle 'Shredded Wheat'. Un peu du lait, un peu du sucre et on mange, mange, mange et voila. pas des dents..."
 
#11
The Incredible Shrinking Weetabix

Anyone else remember the advertising challenge years ago by Weetabix “ Can you eat three ? “ … very clever at the time … well I couldn't but can now and easily and I am no fatty… they have shrunk in size but the price continues to rise for a box . Doubtless some whiz kid could trot out some justification … probably around “ It is part of a policy to reduce obesity “ .

… and another one … TUC Biscuits which had a cheese filling that came to the edges … seem to have only half the filling now .

Being ripped off by stealth … any other similar examples ?
I thought it was Shredded Wheats as in:

The Three Shredded Wheat advert suggested that the cereal was so nourishing that it was impossible to eat three. Even a black hole was shown as exploding when the third biscuit was sucked into it. Phrases such as I bet you can't eat three and He must have eaten three were in common use as humorous remarks in the 1970s and 1980s, with celebrities such as Brian Clough, Peter Shilton, Richard Kiel and Ian Botham all 'unable' to eat three.
 
#12
I thought it was Shredded Wheats as in:

The Three Shredded Wheat advert suggested that the cereal was so nourishing that it was impossible to eat three. Even a black hole was shown as exploding when the third biscuit was sucked into it. Phrases such as I bet you can't eat three and He must have eaten three were in common use as humorous remarks in the 1970s and 1980s, with celebrities such as Brian Clough, Peter Shilton, Richard Kiel and Ian Botham all 'unable' to eat three.
Look this is posted on the Old and Bold forum for a reason and I am both ...the memory cells are going ... and another thing I am sure a pint of beer has less in it !
 

Wordsmith

LE
Book Reviewer
#13
Its a deliberate strategy by manufacturers. Consumer research showed people were sensitive to price increases, but generally didn't notice that there was less product in the container. A lot of jars suddenly got dimpled bottoms for example - so they held 10% - 15% less. Similarly boxed products had the weight of the contents reduced by 5 - 10% while having the price held constant.

When people eventually began to notice that the products they're buying contain a lot less that they used to, manufacturers responded by completely changing the form of the packaging and releasing the new products with 'special offers' to make it more difficult for consumers to make the price comparison.

Its because of the way we shop - we can remember the cost of the staple products we buy: milk, bread, eggs, bananas, etc. But we can't remember the exact cost of the bulk of the other 300 odd product types we buy over the course of a year. There's always psychological manipulation going on.

Here's one of the leading market research companies:

Nielsen : UK | Neuromarketing

Neuroscience shows us that the decision to purchase something is often formed deep within the subconscious.

Neuromarketing applies neuroscience (the study of the human brain and nervous system) to determine a consumer’s subconscious response to brands, products, packaging, in-store marketing, advertising and entertainment content.
Lots of very clever people study how you shop.....

Wordsmith
 
#14
Walnut whips, used to have a walnut on top plus one in the middle; the interior one is long gone. When they were making 'Life on Mars' the props dept got hold of a Curly wurly wrapper from the 70s; modern ones were way too small, a letter was sent to the makers, but no reply received.
 
#15
I thought it was Shredded Wheats as in:

The Three Shredded Wheat advert suggested that the cereal was so nourishing that it was impossible to eat three. Even a black hole was shown as exploding when the third biscuit was sucked into it. Phrases such as I bet you can't eat three and He must have eaten three were in common use as humorous remarks in the 1970s and 1980s, with celebrities such as Brian Clough, Peter Shilton, Richard Kiel and Ian Botham all 'unable' to eat three.
I'm sure it was Shredded Wheat.

Try eating them dry, you definitely won't manage three.
 
#19
If we're going to get all nostalgic can we all spare a couple of seconds for quiet reflexion and regret in the passing of the Texan Bar. Spangles have got **** all on Texan bars. :(
 
#20
As mentione above the practice of holding the price while reducing the contents is pretty widespread and to top it off they not only make 10% extra profit by reducing the weight but they then wait a couple of weeks and increase the price by another 5-10% (which will be a couple of pence in most cases) and as if by magic they have a 20% profit increase and the consumer rarely notices anything.
 

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