The French Cheese Wars (The Camembert Victory)

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The French Cheese Wars

By Ullrich Fichtner

It was a typical globalization-era war that pitted tradition against profits. A large cheese factory wanted to change the Camembert recipe and began a dirty fight against small producers. This time, though, tradition emerged victorious.

When Luc Morelon was still convinced that this was a winnable war, he was willing to give interviews in his office on the 30th floor of the Montparnasse Tower, with its view of the Eiffel Tower and of a deceptively peaceful-looking sea of shimmering Parisian rooftops in the morning mist. Wearing a tie with a pattern of little colorful goats on it, Morelon, a heavy-set, white-haired man, sat at his desk facing a laptop filled with data and charts of his company, Lactalis. With 125 plants worldwide, 32,000 employees and €9.6 billion ($12.2 billion) in annual sales, Lactalis is Europe's largest cheese producer, a global giant and a company that is easy to hate.


More at:

http://www.spiegel.de/international/europe/0,1518,609046,00.html
 

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