The Spartans (I'm an oddfish I know). They're used to believe you should never fight an enemy too often, otherwise they're would learn your drills and whilst your constantly defeating an opponent you are also training them to fight you.Ironically, if we had a genuinely fair and unbiased MSM (which we haven't, despite what some people might say), Labour would probably be in a much stronger position.
The establishment and the media seem to think the population of this country is made up of 10 year olds who can't think and decide for themselves. However, unsurprisingly the population is made up of people who are over 10 years old and who can think and decide for themselves and are (overall) intelligent enough to realise they are constantly being fed a nonsense message, and as a result have become extremely cynical.
The MSM still control the narrative and have enormous influence over social media and it now has a grip of the MSM. But, a lot of us have slowly over time learned from constant defeats, that they're never tell you the whole truth and a lot of people now are fighting back in big ways, or simply electing Boris to the fury of our betters.