Watching the BBC news last night and hearing the outline details of two more deaths in Basra, it brought home to me the difficulties which we, the military, face in terms of our public profile. Can there be any more graphic example of this than the fact that when two men die fighting for their country the national braodcaster cannot even get the name of their regiment right? The two dead men being, apparently, from The Second Battalion, The Royal Anglican Regiment. There has been a huge amount of discussion on ARRSE about recruiting and retention problems; media and popular misconceptions of what it is to be a soldier; all the things which make us different to society at large. Disparities of expectation - '5% of sqaddies test positive for drugs...' with not a hint of acknowledgment that 70% of the civilian population spend their every weekend as high as kites. What can we do about it, or ought we simply to be resigned to the fact that the uncaring masses don't deserve us any more than the politicans who use and abuse us for their own sordid ends? Anyone who's first thought involves the letters K.A.P.E.: have another go.