One of the reasons this campaign was delayed, was the dithering over the name change. However, as usual, we'll have to wait until "the announcement" (which is delayed)*.
At a recent briefing I attended, the TA live! campaign was explained. It's actually pretty good and aimed firmly at the target demographic. I did think it was a bit too clever, but I sit firmly in the dinosaur category when it comes to Twatter, Faceache and modern life in general. I'm told these things can be effective.
I remain hopeful, that after the last embarrassment, this one will be better.
*Seems most of my TA career has been waiting for "the announcement" (delayed).
Duke and Dr E - My guess is that these are not 'TA Live' products. These are older films reposted in advance of the campaign, more TA Live stuff due to follow in next 2 weeks. Some stuff on ITV as well, for those who watch commercial television.
So who's been pinged for this this? We are firing 50 cal on the 16th down Lydd, not heard about any live camera crews tipping up. If they do I wonder If they'll follow us down the village and film me on the Karaoke after 10 pints.