Well I'll start by saying that we haven't broken even yet and some... I'll explain. I wanted a genuinely good design, not the standard embroidered logo platoon shirt. It is of course open to debate if I managed that. It cost:
Me installing an online shop to replace the existing one of the shirt designer's business. This was a VERY flash version of our shop. We got the first design in payment - I'm not counting my week of full time to acheive this when I say we haven't broken even.
I paid (cash this time) a much lower rate for the three 'NAAFI regular' etc designs.
I wanted the shirts screen printed - again good quality - so every color on a shirt costs us â¬30 just for the set up of the screens - so thats 40 quid straight of for 'Fox-e-lady' without the shirts, the printing or any other overheads - and we may only sell 20. We then buy a stack up front not knowing if they'll sell, particularly in the extreme sizes.
I then installed the shop software and got all the info for the shirts that I could, did pictures etc. I don't know what the work involved was, but if you were to truly price it at a decent daily rate, you'd be well over 500.
When I say that we haven't broken even, I'm only counting printing set-up, printing and shirts - none of the other set-up / design costs etc that I've mentioned. If we sell a decent number of the new designs we will make a decent margin, but the point of my post is that believe me, we'll have earnt it.
I hope this doesn't sound like a sob story - it's not supposed to, but I want to point out why we've priced as we have and that I have not taken a crap home done / semi-professional design to the nearest printers and said 'make t-shirts quick, I want to flog them and run'. I've genuinely produced the best we could in the most professional way possible, and the price is a more than fair result.
The promised olive and sand 'Seen Your ARRSE' t-shirts have now arrived. Order now & beat the rush before these sell out too.... obviously just the thing to be seen out in on an ARRSE session in Salisbury (well maybe not olive & sand but we've still got the other colours too).