Swimathon for Help for Heroes

I'm wanting to organise a 22 mile swimathon for Help for Heroes (the distance of the English Channel) - has anyone got any advice for organisation/planning?

I'm 99% certain on the venue, my uni swimming pool during the summer holidays (no swim club meetings). I'm not sure yet if we'll need to pay to hire a couple of lanes, but my mate who's a lifeguard there thinks it won't be a problem as it's for charity. I've though about lane counters, refreshments and that sort of thing... anything I've missed?
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