Swedish Recruitment Ad - Hilarious!

#1
As an American, this really does crack me up. And it's actually true, if you look at all the U.S. military ads!


Honest Swedish Army Commercial - YouTube


We do seem to like our Hollywood background score, voice overs, and cheesy statements. This one clearly shows the difference between the two approaches:

American Vs Swedish Recruitment Ads - YouTube


To be fair to the U.S. military, if they show just how crap it really is out there, they probably fear that no one will actually join. We Americans do like our reality a bit sugar coated. It's in our culture I suppose. Still, might be nice to cut down a bit on the corny stuff.

Either way, still proud of all the boys (and gals) fighting out there in the shit.


p.s: I am not sure if the video link had been posted here before, so apologize if it's a deja-vu. I tried the search, but nothing relevant showed up.
 

RP578

LE
Book Reviewer
#3
To be fair to the U.S. military, if they show just how crap it really is out there, they probably fear that no one will actually join.
I don't know. I think exclusivity and an explicit challenge are a draw all by themselves. The USMC ads have always played on this to a degree: "The Few, The Proud"; "We Don't Promise You A Rose Garden"; "If everyone could Get Into The Marines, It Wouldn't Be The Marines"; etc.
 
#4
I don't know. I think exclusivity and an explicit challenge are a draw all by themselves. The USMC ads have always played on this to a degree: "The Few, The Proud"; "We Don't Promise You A Rose Garden"; "If everyone could Get Into The Marines, It Wouldn't Be The Marines"; etc.
I completely agree, but would nice to tone them down a bit.
 
#5
To bad that our MoD boneheads are following the american way of advertising too :-(... adds like that only draw the wrong kind of people(at least in germany)
Bundeswehr recruiting video - YouTube

The swedish one really hits the nail better!

Personally I'd like something that gives you more feeling of reality---like smell samples: this is how you'll smell after 5 weeks in a COP :)
Don't know If that will pull many recruits though.
 
#9
Any of them are better than the Australian defence force recruiting ads which would make you believe the only role they play is disaster relief. They never show the pointy end stuff.
 
G

goatrutar

Guest
#10
Any of them are better than the Australian defence force recruiting ads which would make you believe the only role they play is disaster relief. They never show the pointy end stuff.
Footage of a Bushmaster hitting an IED might slow recruiting somewhat...
 
#16
Wow! :omg: Did you see the norks on that WM (woman marine) who was vaulting over the wall on the obstacle course? The Few The Proud The Marines. Jumpin' Jar-Head would be proud. :thumright:

[video=youtube;zWqT8Rljt_8]http://www.youtube.com/watch?v=zWqT8Rljt_8[/video]

:thumright:
 

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