OC Domestic posed me a question that I could not answer last night during 'Downton'. How can sofa (and bed) retailers afford to air endless TV ads even during peak times and during eagerly-awaited seasonal one-offs? How? There are two sofa outlets near to where I live and theyre both ******* enormous barns-full of stuff that nobody (seemingly) wants even with 50% off sales that run all year round. The car parks have a couple of wagons in them and I assume they belong to the staff. Apart from that theyre empty. Theres never any shoppers in them because I have looked: empty. Empty apart from myself, OC Domestic and the sales person torpedoing their way towards us through the rows of gauche drailon carbuncles like a spaniel in Terminal 4. How can a company have hundreds of large national outlets that seemingly sell **** all - and who must spend billions annually on back-to-back commercials running endlessly 24/7 - afford it? Sofas (and beds) are hardly C Stores items. Theres only so many people who will require a sofa at any one time surely? I worked out that it cost upwards of a million quid to air one thirty second commercial during last nights episode of Downton Abbey. Every commercial break contained the same advert. In fact the same advert seems to be on every time I turn the box on. How does this work? I know times are hard (supposedly) and that stores are having a tough time pedalling their wares, but if I went into my bank manager with a business plan for a national warehouse chain selling expensive shit that hardly shifts - and with a bottomless pot for advertising then Im sure hed **** me off out of his office tout suite [See what I did there?]. I know the ARRSE web spreads wide, so Im wondering if theres any ex-SCS operators who could shed light on this baffling conspiracy. Are all sofa outlets part of an international finance scam run by the Russian mafia or is it something... darker. I think we should be told.