Yeah it seems to be the civvy version of Tacticool.Supadry and Canada Goose discovering a lucrative market for clothing that looks technical but will only ever be worn in town, then North Face and the rest rushing to cash in on the trend.
“Built for urban winters” indeed.
I wonder if there's a proper outdoorsman's version of Allyness? Although to be fair, I canoe, sail, cycle and have the (very) occasional day of shooting or fishing. There seem to be an awful lot of Harry Enfields out there....."You don't want to do it like that, you want to do it like this"