The buying power of the average Squaddie is considerable. Instead of that boring old Range Card, should DLO tout for a bit of product sponsorship and start plonking product endorsements on Compo Ration cartons? Maybe, we could have coupons. Say, collect 25 coupons and you could go to the QM's and get more kit? Or perhaps with 100 coupons, you could be the lucky winner of free flight back to UK/ BFG from your next Op tour on an RAF Trooper that actually makes it back on time, without any 'breakdowns' in Cyprus?