There seem to be a lot of whinges but little constructive comment. Since my head is at least 3 feet from my brain, I'll risk putting it above the parapet. Background - the last 40 years. The historical target market has shrunk to the point that it can no longer sustain the requirements of Reg Services let alone TA. Therefore we must find new markets, because our HISTORICAL market has changed (gone away) - a good comprehensive education that has left them comprehensively unfit. - No personal advisers or role models who have served themselves (WWII ended 60 years ago). So what are we left with? A few constructive ideas: 1. There is no such thing as a bad recruiting area. If recruiting is bad it means the unit is out of touch with the changed potential market, set in its ways, and has not identified the changing target market at that time. (Oh, let's do another beer mat campaign, it flopped last time but...). 2. We are an exclusive club. We have standards and an ethos far above that required for normal society. (If you don't believe me look at the MML 1956ish). 3. Empower everybody. They are far better at recruiting than the hierarchy ever could be, such ideas, commitment etc, they just have to believe they are going to be taken seriously, and recognised. 4. Collective wisdom is bollocks. It was created by the stupidest and laziest, who repeated it often enough IOT remember it, that others heard as well. 5. Belief and enthusiasm creates success. Who wants to follow someone who doesn't believe? But if all else fails then bluff! Try and get a success in beforehand though. 6. Recruiting is not a part of what we do. Recruiting is WHAT we do. The measurements by which units are judged do not reflect the real processes we must succeed in because they are not measured. There can be difficulties producing the soldiers for an OP tour. The reason is the recruiting (or lack of 4 to 1 years beforehand - everybody else is time barred, or timeless stalwarts of the re-engagement). 7. KAPE is a measurable activity. However it cannot be used to measure recruiting success. KAPE is a measurable waste of time (except in the very long term, but that is what the cental budgets of Â£MMM are for?). Before this gets torn apart too badly, we now have 100% more FFR over 18 months ago, are well over establishment (even deleting non attenders and awaiting discharges). Last point, I write (black ink handwritten etc) to personally thank my chaps for what they do - top on a course, a good idea, a performance a rank up, attending regularly despite problems. Old fashioned ('I remember when we were in the Sudan..'), BUT when was the last time anybody said thank you to you? These things matter. I am new to this forum and will not post widely, but if anything I've said (ranted/soap boxed), strikes a chord, I am happy to PM stuff. Unless of couse the reaction isn't too dire, in which case, 'Unaccustomed as I am...'.