I'm not sure if this has been discussed before but I can't find a previous post. I was looking through the new infantry recruiting website and its pretty much all about and noticed that all recruitment for the regs and TA seem to be about pay and adventurous training. Why have I never seen a single recruitment poster that mentions service? I've met many people who want to help their community and dare I say it their country. People want an outlet for that, be that volunteering for charity etc... especially in the TA I think there a good number of people who want to do a bit of good in the world and its the best way they can see how. It having been year of the volunteer and having looked at the US national guard website... the lack of partiotism as a recruitment tool was surprising. Am I really off the mark that people might want to join the TA to help their nation? Has society really changed so much that this is no longer motivation to anyone? I really don't think so... It seems to me that recruiters want to tip-toe around this issue but deep down people still have a desire to help in society be that a sense of duty, patriotism or ethics. I am willing to bet it would attract far more people than promises of gliding. You can go gliding and hiking and in return go to Basra vs You can do good in the world and go to Basra. Sorry if this has been discussed to the death before.