Recently at my unit we had a conference looking at initiatives for our recruiting now and into the future particularly taking into account Gen Y and how to appeal to modern educated young soldiers. My unit are specialists and we only recruit from serving members who come across to us from other trades. We have to attract them away from other options and get them to us We discussed having a promo video professionally made (but weren't sure whether to have action footage with AC/DC soundtrack, or Candid interviews with wives and members telling how good life is with us) , recruiting tours to other units at home and on operations, inviting whole platoons to visit and train with us for a week at a time at our base, sending our NCOs out to other units to help train them for a short period, employing a fulltime ex member as a recruiting manager, employing a civilian marketing professional, making an official unclass video and posting it on You tube, having an unclass Facebook page or website with info about how to apply to join our unit, inviting potential candidates on a two week course or camp to give them some training to help them be successful when they come to us, asking the newest members of our unit to each nominate 5 mates who they think would have potential to come to us and then sending those blokes an invite. We even looked at posting an ad in UK, US, Canadian and NZ military papers and inviting them to try out for us. We don't actually have a problem with our recruiting currently but it is good business sense to investigate some initiatives for the future. Are there any other ideas out there that British units have tried or considered? and what is the feeling out there in UK about 'Generation Y'as opposed to the soldier of 10-20 years ago?