I know, its a sad old life we lead. But counting 1.5 million hits eh, the long winter nights must fly by
On a serious note, dont site stats like that attract more lucrative advertising for the site? If i sold something that military minded people might like to buy, i wouldnt mind 1.5 million people a month seeing my advert.
On the advertising front......I have an idea for a death ray (not yet developed) that only costs Â£60,000,000,000, I can legitamally claim I am a British/European consortium and that developmernt will safely take 15 years and will eventually be outdated at time of issue. Oh and it wont do what it say's on the box............um.you might have to tinker a bit
Re advertising: we just did a fairly large mailshot to try and attract advertisers and some will have noticed a link on the front page to a short 'we're great' spiel. I agree that the site should be very attractive to advertisers and NAAFI F are certainly pleased with the results, particularly their ability to 'interact' with you lot when necessary. The difficulty of course is getting that message out.
The other ads on the site (pizzas etc) are done through a company called Tradedoubler and are standard clickthrough banners modified to fit the forum titles. As most are not military related, they don't have the same success, although they're new and it's still a bit early to judge.
It's surpisingly hard to make money through internet advertising and the site still relies quite a lot on the donations bit, although as you'll have seen from the figures on the front page, we get more than enough every month - many thanks to all. We've also done quite a bit of work on trying to get the Google banners to show relevant stuff rather than 90% adverts for american army boots and 'meet-a-US-marine' sites, and this is starting to become significant ($5 a day ish).
We've discussed the Donations module wording - currently begging - and when we get another true advertiser we'll cut it or change the wording to reflect the fact that the site is comfortably supporting itself. We'll probably continue with it as after so long running the site, neither of us would complain about getting a reasonable return, and there are users who like to contribute (thank you!) and some who like the ability to show that they do. I'm certainly much more in favour of this approach than the various charging ideas that have cropped up over the years.
Now you didn't expect an answer as long as that I'll wager.