This question was asked in the Commons about plans to build a sense of identity in batalions of the Royal Regiment of Scotland. http://www.theyworkforyou.com/wrans/?id=2006-03-06b.55894.h&m=1973[url] I issued this challenge at the end of another post, but am reposting here as a ne topic so more see it. So here is a challenge. You are forming a new super regiment out of 6 old ones and 2 TA, each with colourful traditions. How would you sell it to the media, the public (esp in the recruiting area) and to soldiers seving in its various battalions around the globe?