Poms whinge so hard that beer ad is pulled

The whingeing Pom is no more. A group of complaining Englishmen who live in Australia succeeded yesterday in their long campaign to outlaw advertising that depicted Englishmen as whingers.

The Advertising Standards Bureau ruled that the Englishmen were right to be offended by an advertisement for beer that negatively stereotyped and demeaned English people.

The radio advertisement for Tooheys brewery and its New Supercold beer employed a group of Englishmen to sing the tune of Land of Hope and Glory using various synonyms for whinge, including whine, moan, slag and complain.

The advertisement ended with a voiceover saying: “Introducing Tooheys New Supercold, served so cold it’s a Pom’s worst nightmare.” The bureau ruled that negative words in the advertisement detracted from what it said was the otherwise playful nature of the word Pom. Instead, Pom had been given “a derogatory and almost hostile meaning”, Mark Jeanes, the acting chief of the bureau, said. The advert has been withdrawn.

Last month British People Against Racial Discrimination, the organisation campaigning for the removal of the advert, said that the word Pom was derogatory. David Thomason, the group’s spokesman, said: “The Oxford Dictionary classes Pom as being derogatory.” Mr Thomason said that he believed that there was a fashionable wave of derogatory insults against the British. He cited the behaviour of Australian cricket fans towards the English on the current Ashes tour.

“The songs the Aussie supporters sing talk about how ‘We can’t get near your body because of your smell, your body odour, your bad breath, your buck teeth, your whingeing — have you got some soap?’, ” he said.

“The worst you hear from the Barmy Army is that Aussies are sheep sha****s .”

His group also contested another version of the advert that had been made for television audiences. It featured footage of an overweight, pale man, wearing a Union Jack T-shirt, cringing in fear at the offer of a cold beer. The advert was withdrawn before the action against it could proceed.

Based upon legal precedent, it is unlikely that the word Pom will be wiped from the Australian public lexicon.

The Australian Human Rights and Equal Opportunity Commission has twice considered whether the word is derogatory and has ruled it safe on both occasions.

In its latest ruling, issued in September, the commission sanctioned the continued use of the word provided that it was not accompanied by other offensive comments that were racist or unlawful.

Not one to whinge..... but..... what a joke. Nothing wrong with the stereotype. We stand a soggy bus queues under a grey sky waiting to be tortured day in day out at the mill... and they've got sunshine, beaches and the ability to nick anything without going to jail 'cos they're already there. 'course we whinge - the whole plan backfired.

'tis a bit unfair though... we stereotype them as drunken, happy, BBQ types with corks in their hats... when the reality is the opposite when they're at home... I've met Greyhound bus drivers and they are the most miserable sods in the southern hemisphere.

Put the ad back on, though! If there's one thing the Brits are good at it's laughing at themselves! (unless of course we're in the middle of nicking your country)


Book Reviewer
A Whinging Pom advert pulled because of Whinging Poms felt that it was stereotyping.... Oh, the irony!
Having worked with a fair number of Aussies, albeit outside of Australia in SE Asia and the Middle East, I found them on the whole far more prone to complaint than the average Brit.

I think the distinction they make between themselves and what they term our 'whinging' has a lot to do with self-image. They seem to characterise any Brit complaint as plaintive moaning; they characterise their own as the 'Aussie battler' sticking up for themself and being assertive and down-to-earth no nonsense etc. At their worst, they almost glory in being abrasive. To the rest of the world, it just sounds like louder, more aggressive whinging (...at their worst, but then we're dealing with stereotypes here).

All I can say is that, having worked in mult-national teams, I know which traits I think are worse for morale, team-building and relationships. Having spent three years living and working in Thailand, and even allowing for the Thai penchant for trying to please the listener, I think many Aussies might be surprised by their reputation with the locals (...although in large part based on a seeming tipping aversion which is rooted in home practice).

As Australia matures as a culture, I hope they become more reflective, more self-critical instead of critical of others and just a bit more aware. Then they might be like a bit more and we'd have less to whinge about.

I am always surprised by the negative views held by many Brits of jaapies: although often socially reserved, my experience has found them to be far more self-disciplined and team-, as opposed to individualist-, orientated than Australians.

Moan over.... :crying:


Why should the poms be treated differently from any other social/ethnic group out (note the word) there?

Anyway it's now time for some light relief:

From a true South Australian

The General Managers of Cascade Brewery (Tasmania), Tooheys (New South Wales), XXXX (Queensland), CUB (Victoria) and Coopers (South Australia) were at a national beer conference.

They decide to all go to lunch together and the waitress asks what they want to drink.

The General Manager of Tooheys says without hesitation "I'll have A Tooheys New."

The General Manager of Cascade smiles and says "I'll have a Cascade Draught, brewed from pure mountain water!"

The General Manager of XXXX proudly says "I'll have a XXXX Gold, the King of Beers!"

The bloke from Carlton says "I'll have a Carlton Draught, the cleanest draught on the planet"

The General Manager from Coopers glances at his lunch mates and says, "I'll have a Diet Coke."

The others look at him like he has sprouted a new head. He just shrugs and says, "Well if you blokes aren't drinking beer, then neither will I."

Sent to me by a mate of mine "out there". :thumleft:
They really are a bunch of whining fcukers themselves. I did Long Look and was amazed at their no can do attitude. It was like working with a RAF H&S Officer. They are as strict to procedures as the US Army, leaving no space for free thinking and initiative. They are worse winners than losers. Australia is a nice country. The only problem is that it is full of Australians.

They also take the p1ss out of all the rain we have here (despite the hosepipe bans) but would sell their favourite Sheep for just one day of our rain. Oh the irony.
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