Many people are not aware that BT, Virgin Media and The Carphone Warehouse's Talk Talk have signed a deal with a company called Phorm. http://www.ft.com/cms/s/0/b961adc0-daf9-11dc-9fdd-0000779fd2ac.html So what's so bad about this you may ask? Well the ISPs will send details of every website that you visit and all the key words that you type into search engines to Phorm (a company previously involved with adware - not adaware) who will analyse this info and then use it to target advertisements at you. They claim that the whole process will be done without using your IP address or any other details. http://www.badphorm.co.uk/page.php?2 This is causing huge concern amongst users with regard to their privacy and security. The usual No 10 petition has started. http://petitions.pm.gov.uk/ispphorm/ They say you can opt-out, but this is based on storing a Phorm cookie which is not the best way of doing it. The ISPs above have not exactly been honest with their customers about how they are going to get the users consent under the DPA either. http://news.bbc.co.uk/1/hi/technology/7291637.stm http://www.theregister.co.uk/2008/03/04/phorm_ripa/ More info http://www.theregister.co.uk/2008/02/29/phorm_roundup/ http://news.bbc.co.uk/1/hi/technology/7283333.stm So you've been warned.