Opportunity to invest in the new ecommerce venture from the founders of ARRSE

How much would you consider investing, pending more detailed investor information?

  • £10,000 +

    Votes: 5 7.4%
  • £1000 - £9999

    Votes: 23 33.8%
  • £100 - £1000

    Votes: 30 44.1%
  • £20 - £100

    Votes: 8 11.8%
  • < £20

    Votes: 2 2.9%
  • Not at all

    Votes: 5 7.4%

  • Total voters
    68
  • Poll closed .
#1
Most of you will have seen the adverts on the site for This Tribe, the online clothing and equipment shop. Good CO and Bad CO started This Tribe in partnership with the ex-RM founders of charity payment processor BMyCharity (now owned by H4H).

This Tribe has been our main effort since last year and after a great deal of time, effort and investment we have the start of a really strong business. We consider the website to be one of the best in its field, it is backed up by an efficient, low cost logistics system and our customer feedback is exceptional. Beyond this we have four major strengths and advantages over our competitors:

  • Constant exposure and feedback through ARRSE (currently 600,000 unique visitors per month),
  • Manufacturer and supplier contacts and influence from the ARRSE reviews section and the new KitReviews website
  • Five years of directly relevant e-commerce experience
  • Four directors almost perfectly covering the skills needed to grow a business of this type; technical, business/financial and operational. All are ex-military.

This Tribe is looking forward well beyond the military retail business, and we want to make use of the This Tribe brand and the strengths detailed above. We have taken the first steps in doing this by starting the development of a range of outdoor clothing. The design of our first product, a duvet jacket, is complete with the prototypes on the way. We are confident that we can produce the highest quality products but at a significantly lower price than comparable items from current leading brands.

What we need now is investment to grow the business. We need to:

  • increase the range of stock of the online shop
  • fund the development and production of the This Tribe outdoor clothing range
  • fund marketing

In order to gain investment we&#8217;re considering an innovative approach; crowd funding via the specialist company, CrowdCube. Crowd funding is a simplified investment process which allows easy online investment in smaller or newer companies who are not publicly listed. Investment can be just about any amount large or small. The return on investment works exactly the same as stock market shares, with the only difference being that crowd funded shares are non-voting.

So, that&#8217;s our pitch in a nutshell and we will give the full detail when we decide to go ahead with crowd funding and offer shares. What we would like to do though is gauge interest before taking the crowd funding route to gaining investment, rather than a more traditional alternative. Our question to you then is this:

- Given detailed investor&#8217;s information about This Tribe and crowd funding itself, would you be interested in investing in the company through CrowdCube?


If you'd like to be informed of updates by email then please register your interest here
 
#2
I would be interested, but the amount would depend very much on the business plan. The less grounded the plan, the less I would be prepared to invest.
 
P

PrinceAlbert

Guest
#5
I may invest. Depending on information. Business plan. Pure e-commerce, or retail outlets? Predicted sales, and predicted return on my investment.
 
#6
Thanks for the feedback and cautious support, and of course we would provide a detailed business plan and investor info before going live on CrowdCube. At this stage we're trying to get a feel for whether CrowdCube would be a suitable way to raise capital, compared to more traditional approaches.

No plans for retail outlets by the way PA. A brave man steps on to the high street at the moment, whereas we've developed an extremely lean model that can ship worldwide and has unlimited growth potential. That's not to say that it won't happen in the future, but immediate plans are focused on introducing our own brand, boosting our marketing and building the team.
 

Sixty

ADC
Moderator
Book Reviewer
#7
What target amount are you, tentatively, looking to raise GCO?

It looks like, from a brief skim over at CrowdCube, that any potential investment will be held in a client money account and returned if the target is not met so it'd be useful to know what you're aiming at.
 
#8
I just need to hold back on that for the moment Sixty - I don't have control of the purse strings (an outstanding decision by the company) and have to wait until the complete figures are sorted. As soon as I have that I'll post it. At the moment this thread is an attempt to gauge interest in principle, with valuation, target and share offered all to follow.

You are correct in what you said about CrowdCube - it's all or nothing. If the target isn't reached then no share purchase/sale is made.
 
#9
I would be interested, but the amount would depend very much on the business plan. The less grounded the plan, the less I would be prepared to invest.
What he said.

I'd be keen, though.
 

Sixty

ADC
Moderator
Book Reviewer
#10
I just need to hold back on that for the moment Sixty - I don't have control of the purse strings (an outstanding decision by the company) and have to wait until the complete figures are sorted. As soon as I have that I'll post it. At the moment this thread is an attempt to gauge interest in principle, with valuation, target and share offered all to follow.

You are correct in what you said about CrowdCube - it's all or nothing. If the target isn't reached then no share purchase/sale is made.
Understood and fair enough. Subject to the usual due diligence and so forth I'd consider investing. Probably around the lower end of the £1000-£9000 range (voted accordingly)
 
#11
I'm interested.
 
#13
A sound business plan will attract an investment of not only money but of our time and expertise should it be required.
 

BuggerAll

LE
Kit Reviewer
Book Reviewer
#15
I'd be interested.

An investment of say a grand would be 'fire and forget' for me and I'd be inclined to do it for the fun factor. More than that would be in competition with the offset mortgage and I'd need to be convinced that it is safe and has a reasonable chance of doing better than the offset.

I appreciate that that's probably not an assurance you could give but I'll certainly look at it.
 
#16
Hi - thanks for all the responses so far. I've been working with GCO and BCO on This Tribe as the Finance Director. I'm a former Royal Marine (when I met GCO) and since then I've done the maths as an investment banker, and built and sold www.bmycharity.com which I co-founded with Matt, the fourth member of the This Tribe team.

This is a tough time for retailers (think Blacks and Millets) but we've gone for a scalable approach with low fixed costs and lean systems - so we're able to offer competitive prices and still make a profit. Now we've tested and adjusted our systems we're ready to increase the pace, and for that we need additional capital.

Rather than going to angel investors and VCs, we wanted to explore crowdfunding since we want the ARRSE community to own a stake in the business - helping us with marketing as well as financing. Depending on how this survey goes, we'll decide how to go ahead and we'll keep you posted. So if you know anyone else you think might be interested in investing please ask them to vote in the poll. If enough people are keen we'll get the detailed info out, but in the meantime if you have any questions let us know.
 
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