Opportunity to invest in the new ecommerce venture from the founders of ARRSE

Discussion in 'Finance, Property, Law' started by Good CO, May 31, 2012.

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  1. £10,000 +

    9 vote(s)
  2. £1000 - £9999

    44 vote(s)
  3. £100 - £1000

    47 vote(s)
  4. £20 - £100

    13 vote(s)
  5. < £20

    4 vote(s)
  6. Not at all

    6 vote(s)
  1. Good CO

    Good CO LE Admin

    Most of you will have seen the adverts on the site for This Tribe, the online clothing and equipment shop. Good CO and Bad CO started This Tribe in partnership with the ex-RM founders of charity payment processor BMyCharity (now owned by H4H).

    This Tribe has been our main effort since last year and after a great deal of time, effort and investment we have the start of a really strong business. We consider the website to be one of the best in its field, it is backed up by an efficient, low cost logistics system and our customer feedback is exceptional. Beyond this we have four major strengths and advantages over our competitors:

    • Constant exposure and feedback through ARRSE (currently 600,000 unique visitors per month),
    • Manufacturer and supplier contacts and influence from the ARRSE reviews section and the new KitReviews website
    • Five years of directly relevant e-commerce experience
    • Four directors almost perfectly covering the skills needed to grow a business of this type; technical, business/financial and operational. All are ex-military.

    This Tribe is looking forward well beyond the military retail business, and we want to make use of the This Tribe brand and the strengths detailed above. We have taken the first steps in doing this by starting the development of a range of outdoor clothing. The design of our first product, a duvet jacket, is complete with the prototypes on the way. We are confident that we can produce the highest quality products but at a significantly lower price than comparable items from current leading brands.

    What we need now is investment to grow the business. We need to:

    • increase the range of stock of the online shop
    • fund the development and production of the This Tribe outdoor clothing range
    • fund marketing

    In order to gain investment we&#8217;re considering an innovative approach; crowd funding via the specialist company, CrowdCube. Crowd funding is a simplified investment process which allows easy online investment in smaller or newer companies who are not publicly listed. Investment can be just about any amount large or small. The return on investment works exactly the same as stock market shares, with the only difference being that crowd funded shares are non-voting.

    So, that&#8217;s our pitch in a nutshell and we will give the full detail when we decide to go ahead with crowd funding and offer shares. What we would like to do though is gauge interest before taking the crowd funding route to gaining investment, rather than a more traditional alternative. Our question to you then is this:

    - Given detailed investor&#8217;s information about This Tribe and crowd funding itself, would you be interested in investing in the company through CrowdCube?

    If you'd like to be informed of updates by email then please register your interest here
  2. I would be interested, but the amount would depend very much on the business plan. The less grounded the plan, the less I would be prepared to invest.
  3. I would have a punt of 2 or three grand.
  4. I may invest. Depending on information. Business plan. Pure e-commerce, or retail outlets? Predicted sales, and predicted return on my investment.
  5. Good CO

    Good CO LE Admin

    Thanks for the feedback and cautious support, and of course we would provide a detailed business plan and investor info before going live on CrowdCube. At this stage we're trying to get a feel for whether CrowdCube would be a suitable way to raise capital, compared to more traditional approaches.

    No plans for retail outlets by the way PA. A brave man steps on to the high street at the moment, whereas we've developed an extremely lean model that can ship worldwide and has unlimited growth potential. That's not to say that it won't happen in the future, but immediate plans are focused on introducing our own brand, boosting our marketing and building the team.
    • Like Like x 2
  6. Sixty

    Sixty LE Moderator Book Reviewer
    1. ARRSE Cyclists and Triathletes

    What target amount are you, tentatively, looking to raise GCO?

    It looks like, from a brief skim over at CrowdCube, that any potential investment will be held in a client money account and returned if the target is not met so it'd be useful to know what you're aiming at.
    • Like Like x 1
  7. Good CO

    Good CO LE Admin

    I just need to hold back on that for the moment Sixty - I don't have control of the purse strings (an outstanding decision by the company) and have to wait until the complete figures are sorted. As soon as I have that I'll post it. At the moment this thread is an attempt to gauge interest in principle, with valuation, target and share offered all to follow.

    You are correct in what you said about CrowdCube - it's all or nothing. If the target isn't reached then no share purchase/sale is made.
  8. What he said.

    I'd be keen, though.
    • Like Like x 1
  9. Sixty

    Sixty LE Moderator Book Reviewer
    1. ARRSE Cyclists and Triathletes

    Understood and fair enough. Subject to the usual due diligence and so forth I'd consider investing. Probably around the lower end of the £1000-£9000 range (voted accordingly)
  10. I'm interested.
  11. A sound business plan will attract an investment of not only money but of our time and expertise should it be required.
  12. Interested as well
  13. BuggerAll

    BuggerAll LE Reviewer Book Reviewer

    I'd be interested.

    An investment of say a grand would be 'fire and forget' for me and I'd be inclined to do it for the fun factor. More than that would be in competition with the offset mortgage and I'd need to be convinced that it is safe and has a reasonable chance of doing better than the offset.

    I appreciate that that's probably not an assurance you could give but I'll certainly look at it.