Group behind Games sign was picked without first submitting designs THE organisers of the London Olympics hired the firm that designed the much-derided logo for the 2012 Games without seeing any of its designs. The selection committee, chaired by Lord Coe, made its decision after a competition that lasted 13 weeks but failed to ask any of the contenders to show them their proposed image. Branding industry insiders said this weekend that the tactic of hiring consultants blind was considered unusual and risky on a contract as valuable as the Olympic branding. It surprises me that on a brief this big the contenders were not asked to render their ideas before the contract was awarded, said Paul Owen, creative director of Heavenly, a rival London brand agency. The way the London Organising Committee of the Olympic Games have run the competition is not standard practice. In full http://www.timesonline.co.uk/tol/sport/london_2012/article1909770.ece Are they selecting the venue Architects the same way? This really does not bode well. No doubt they will be moved to Defence procurement forthwith.