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Old Army Be The Best Ad

#2
along these lines I noticed the oldish marines ad is back on tv. The limits one. In my opinion one of the best adverts for the armed forces there has been, steely-eyed-dealers-of-death etc
 
#7
Sorry, Scabster_Mooch, I've just looked up where you are from, not a WAH after all.

No, this is a spoof video. It's based on the format of a series of real ones where the soldier in charge has to make some difficult decisions under stress.
 
#9
Don't know if you've used the site before, if not it's a complicated page. Near the top right of the page,there are three numbers. Type these into the adjacent box then click "Start download." After that, the instructions get easier. The download (10Mb) took me more than 5 minutes and, to be honest, it wasn't worth it.

If you have used the site before, you're doing something wrong or you're just impatient. :)
 
#10
Haha..No..Not a Wah. I genuinely do not know. I was initially sure that this must be a spoof but the fact that the footage looked so old and the fact that there appears to be such a series of ads by Saatchi persuaded me that it might actually be one of those ads that never made it to tv because it is so shite.

The major campaign of the 1990s, created by the ad firm Saatchi and Saatchi, introduced the slogan still in use, "Be the Best." The "Be the Best" campaign was much grittier than the "Frank" ads, intended to give a more accurate picture of Army life. Over the seven-year campaign, the ads have put the viewer in a variety of challenging situations, though the ads have become less martial and more lighthearted over time. The first "Be the Best" ad debuted in 1994 and put the viewer in the soldier's position of facing a difficult situation, in order to communicate that the army presents "challenges that require not just physical courage but imagination, skill and intelligence" according to the advertising magazine Marketing. In one TV advertisement, a soldier is behind enemy lines and has to decide what to do, "but he keeps his head, pulls out his laptop and directs fire onto the target." According to Saatchi and Saatchi, "the commercial promoted two fundamental messages: that army life is high-tech, not just muscles and brawn, and that it used skills that can be applied to civilian life" (McLuhan 1998). But, the ad presented a man in a combat situation, confronted by danger and prevailing over it, which sent other messages about what it means to be a soldier.
http://www.ssrc.org/programs/gsc/gsc_quarterly/newsletter5/content/brown.page
 
#11
I can remember a class-ad from the 60's (I think), where a sweaty is giving recruit instructions in firing SLR. Recruit yanks trigger, so sweaty tells 'it's not a lavatory chain, SQUEEZE IT!!' Classic. Other bits were brill as well - such as 'Right Lads we're no going for a short nature ramble' as the PTI kicks tailgate down on Bedford. Bet it was really successful!
 
#12
I can't download files on this machine, but is it the one where the soldier removes his sunglasses in order to quell the angry native with nothing more than his steely Britishness?

One of my all time favorites, with some wonderful parodies.
 
#14
Where's the advert with the two paras getting it on in the back of the landrover?

/edit: just watched that ad, LMAO fcuking funny! he takes off his glasses, shoots the guy and legs it.

Then it cuts to "Army"..."be the best"

LMAO!!! classic!
 

Cutaway

LE
Kit Reviewer
#16
putteesinmyhands said:
Don't know if you've used the site before, if not it's a complicated page. Near the top right of the page,there are three numbers. Type these into the adjacent box then click "Start download." After that, the instructions get easier. The download (10Mb) took me more than 5 minutes and, to be honest, it wasn't worth it.

If you have used the site before, you're doing something wrong or you're just impatient. :)
Cheers for that PIMH, sorted.

Impatient ? Me ? Honestly no idea what you're talking about ! ;)
 

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