OGC unveils its new logo

Just read this

It cost £14,000 to create, but clearly no-one at the smart London design outfit that came up with the new logo for HM Treasury thought to turn it on its side.

The logo, as it was meant to be seen, rather than at a 90 degree angle
The logo, for the Office of Government Commerce, was intended to signify a bold commitment to the body’s aim of “improving value for money by driving up standards and capability in procurement”.
Signifying a bold commitment to improving value for money FFS, 14k on a logo, If they'd wanted a picture of a bloke stroking himself I'd have done it for half the price.

Thanks for the post 'bangalore' - brilliant.

I suggest the firm 'inventing' this badge had it mind to represent the whole wretched government, that is to say:

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