Nike Marketing: "Black & Tan" sneaker for Paddy's Day

Discussion in 'The NAAFI Bar' started by RhodieBKK, Mar 12, 2012.

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  1. Dead-on, a real marketing cracker - sure to be a seller up North.
    In all fairness ro septic PC sensitivities, they should also be bringing out the PIRA plimsoll.
    And then sponsor the "Outrage Marathon" in aid of ignorance.

    Nike Black And Tan: Footwear Giant Courts Controversey Naming Shoe After Force That Killed Irish Civilians

    Nike has put its foot squarely in its mouth in the run up to St. Patrick's Day, by releasing a seasonal sneaker that bears the same name as a British paramilitary force notorious for brutal attacks on civilians in Ireland.

    The "Nike SB Black and Tan Quickstrike," one of the sneakers the company released in the run up to the annual Irish-themed holiday, is named after the Black and Tan drink made by mixing stout and lager -- usually Guinness and Harp or Bass -- in a pint glass, according to the Belfast Telegraph.

    The "Black And Tan" name however, has another, more sinister, connotation for many Irish people.
    The Black And Tans were a British paramilitary unit deployed to Ireland in the 1920s to surpress an armed revolution against British rule. The group became notorious for their numerous attacks on the Irish civilian population.

    The Irish Times reports that it's unclear if Nike is officially calling the sneakers in question “Black and Tan” and that the company had not responded to requests from the newspaper for comment. It notes however, that the sneakers were being advertised under the unfortunate moniker from a range of online sellers.

    While the company may not be aware of the historical meaning of the name, some Irish-Americans are unimpressed. Ciaran Staunton, President of the Irish Lobby for Immigration Reform, told that the move left him speechless. "It would be the American equivalent of calling a sneaker 'the al-Qaeda'... Is there no one at Nike able to Google Black and Tan.”

    Amazingly, Nike isn't the first company to make this slip up -- in 2006 Ben & Jerry's released a "Black And Tan" flavor ice cream and subsequently apologized to Irish consumers any offense caused.
  2. I wonder if these would fuck your kneecaps.
    • Like Like x 7

  3. Brilliant, best one liner for some time.
  4. Does it come with steel toecaps?..might be handy
  5. Cold_Collation

    Cold_Collation LE Book Reviewer

    Dunno what the fuss is about. Everybody asks me where I got my Adidas 'Zyklon B's.
  6. "The Future's Bright The Future's Orange" as a mobile phone company once put it.
  7. That's nothing. Nike have been making shinner pads for ages.
    • Like Like x 1
  8. Only for a couple of days in Belfast, then every single ad hoarding in the city mysteriously caught fire on the same night.
  9. A number of firms have made this mistake...

    It is because of hte connection of the 'black and tan' drink to Ireland, by pure chance. The Black part of the 50/50 drink is usually guiness (as there is not too many stouts available in the mainstream) but can be any stoute or mild. The tan is ually bitter or an ale.

    Oddly enough, the drink isn't actually known in Ireland (North or Republic) as 'black and tan' although I do wonder why :roll: but everyone else in teh world think the Paddies quaf this stuff by the gallon and it is often available in non-Irish Irish pubs.

    Half and half drinks were usually invented between a beer that was bitter and hard to drink, with a more palatable beer. Alot of people beleive this where the term 'porter' comes from (potable).

    Not shandy though...
  10. Cold_Collation

    Cold_Collation LE Book Reviewer

    Well the ad wasn't wrong then, was it? Things were very orange. Hope the agency got their fee.
  11. Would they keep your feet dry on a dark and stormy night, prior to getting brassed up?
  12. Only if the piss wasn`t trickling down your leg.
    • Like Like x 1