News story: New Army recruitment campaign hits screens

#1
Ministry of Defence said:
New engaging adverts will hit TV screens around the country today. The adverts feature real soldiers and officers from a diverse range of Army roles, including electricians, bricklayers and human resources (HR) specialists, and will demonstrate the incredible range of roles available in the Army, proving that there is more to the Army than just front line combat.
Also, the Territorial Army has now been rebranded as the ‘Army Reserve’. This is to help demonstrate its integration with its regular counterparts. The new campaign is the first fully integrated, joint recruitment drive for the Army and Army Reserve and seeks to capitalise on the New Year resolutions of those wanting to transform their lives with a more exciting and more rewarding career.
The campaign launches as new research reveals that 1 in 4 Britons are not satisfied with their current career. Of those not satisfied:

  • 30% miss a decent salary
  • 27% miss decent training and personal development
  • 25% want a more challenging and exciting role
  • 25% want the opportunity to travel with their career
  • 19% want to work while also gaining qualifications
All of these opportunities are available with a career in the Army or Army Reserve.
The research also suggested that a lack of awareness about Army life and the roles on offer could be stopping potential recruits from considering a career with the Army.
Only half know that a career in fitness, construction, HR or information technology could be pursued within the Army. While close to a third of people do not realise that part-time Army reserves are paid, and two-fifths do not realise that a commitment to the reserves is flexible.
Defence Secretary Philip Hammond said:
We are restructuring the Army to ensure regular and reserve soldiers are fully integrated into one force, training and working alongside each other.
In 2014, the Army will continue to recruit new full-time soldiers and look to increase the trained strength of part-time soldiers. Army reserves will be critical to mounting military operations in the future and we intend to grow the number significantly by 2018.

Trooper Marcus Cribb [Picture: Crown copyright]Chief of the General Staff, General Sir Peter Wall, said:
The Army offers people unique opportunities for challenge and adventure, both at home and overseas, during peacetime and on operations. It develops personal qualities that are key to success in any walk of life: leadership, judgement, determination and physical stamina.
January will also see the launch of a new simplified online application form, a more streamlined medical clearance process, and an Army fitness app, making it easier for potential recruits to join.
Trooper Marcus Cribb, aged 23, has been a reservist for 4 years and has already taken advantage of the many opportunities that the Army has to offer. He is in full-time higher education, studying project management, and works as a Challenger 2 tank driver part-time for the Army. He also features in one of the new TV adverts.
Trooper Cribb said:
Being in the Army has opened up so many opportunities that I wouldn’t have achieved elsewhere. I’ve gained new skills and had the opportunity to travel to Switzerland, all of which has been done part-time.
My university has been supportive of my role in the Army alongside my studies and I’m keen to bring all of the skills and qualifications that I’m gaining in the Army to my studies and future full-time career.
Not many people realise that reserves have all the same opportunities as regular soldiers, but we do. I would encourage anyone looking for an exciting challenge and new opportunity outside of their day job to join.


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#3
Getting people to join the army isn't really the most pressing problem. It's getting them to leave it. That's why ( after many years of feeling like aliens ) we're still Arrsers who post totally pointless stuff to a semi-captive audience on a military slanted website.

We walked the walk ( in our own special and limited way ) and now most of us are in civvy street. We didn't join an order of warrior monks who swore oaths of poverty, chastity and obedience but to the civilian world we just as well might have.

From a world of order, structure and aims we now find ourselves in a totally new bedazzling community of entitlement. It's now all about talking the talk.


I'm now totally pissed ( after taking advantage of Asda's 3 bottles of wine for a tenner offer ) and am getting far too maudlin and depressed to make any sense.......but at least.....I can still spell....sort of.
 
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#4
Quality research!

The same researchers have also found out that:

The sun rises in the west in the evening
Bears do indeed sh*t in the desert
and
chocalate fire guards work ^~
 

sirbhp

LE
Book Reviewer
#5
explain it to me again please , we are sacking loads of squaddies so we can recruit more squaddies?
are the all polish or Lithuanian then ??
 
#7
So now we have a "new" Army. When I joined up the "new" Army was called "the professionals", not after the tv series I add. 11 years later we had a "new" leaner fitter Army. I don't know what has happened since I left after options for chop but realistically how many "new" Army's can there be.
 

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#8
Just watched the Minister of Defense on BBC Breakfast trying to justify the new recruiting campaign - what a nob - does he not realise that HM Forces have been devastated by the latest rounds of redundancies. Rubbed salt in the wound by saying more redundancies to come as well. Surely we are at a stage where Defense of the Realm is no longer practical.

Add to this the fact that he would not answer the questions asked of him regarding the new "Reserve Forces" recruitment - seems that Capita are having IT problems and potential reservist recruits who applied in July - September last year still have not been contacted by Capita. Looks as if those genuinely interested in joining the Reserves are getting slapped in the face and will probably give up trying.
 
#9
Getting people to join the army isn't really the most pressing problem. It's getting them to leave it. That's why ( after many years of feeling like aliens ) we're still Arrsers who post totally pointless stuff to a semi-captive audience on a military slanted website.

We walked the walk ( in our own special and limited way ) and now most of us are in civvy street. We didn't join an order of warrior monks who swore oaths of poverty, chastity and obedience but to the civilian world we just as well might have.

From a world of order, structure and aims we now find ourselves in a totally new bedazzling community of entitlement. It's now all about talking the talk.


I'm now totally pissed ( after taking advantage of Asda's 3 bottles of wine for a tenner offer ) and am getting far too maudlin and depressed to make any sense.......but at least.....I can still spell....sort of.
God bless you (Higgs bollocks allowing), I like your style!
 
#10
Loved how the Minister of Defence tried to justify why Capita were having problems by saying that they had to use the IT system that the army used. That'll be the IT system the army used that had no problem getting people through recruitment then? But now they are getting a whole new shiny IT system so there wont be any more problems!! ****ing imbecile.
 

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