News story: Army wants 10,000 soldiers to 'Step Up'

Discussion in 'MoD News' started by MoD_RSS, May 20, 2013.

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  2. This must be the "Boots" campaign I heard about this weekend
  3. So is the campaign to recruit more females called The Puss In Boots campaign.
    • Like Like x 1
  4. I'm guessing this is the advert

    My lass has been talking about it as she was heavily involved in the old recruitment ads before Capita took over.
  5. BuggerAll

    BuggerAll LE Reviewer Book Reviewer

    Just seen this advert. It's not bad but it seems odd to concentrate on old style black 'assault' boots when we are about to ditch them and start wearing sexy new brown boots.

    Probably wont matter a damn to its target audience but it suggests that the clever clogs who came up with the idea doesn't really know his/her subject in detail.

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  6. Bring back National Service!
    I only say that because i would be to old to do it!!!;-)
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  7. So it was just the old expensive ones that weren't wanted then.
  8. As is always the case with a Tory govt.