New Singapore Army TV Commercials

#1
Yes, I know there is a sticky on "videos of armed forces around the world", but I felt that since these are TV commercials and are, imo, very well done, they deserve a thread of their own.

Mods, if you disagree, then merge/delete/etc or whatever it is that MODs do. :)

Anyway, I think the Ads are very well done. Makes me wonder why the British Army doesn't come up with excellent ads like this? (Imo, they make the "forward as one" ads look amateurish. :?

Live to be Your Best

Breaking New Ground

After the video starts playing, I find it best to click pause to let the video load for a minute or two before letting it play again.
 
#2
Agreed, I always thought the SAF TV adverts were very well done and wondered whether they'd work over here. British Armed Forces adverts tend to play to the theme that would-be squaddies need to be lured by the 'exciting' adventurous training and non-work aspects of the Army, but in the same way that every soldier secretly loves a parade, I've thought that the adverts should at least give a nod to patriotism and those 'untrendy' things that maybe a 15-20 years-old lad might not discuss with his mates but might feel inside.

One thing I don't miss about Singas TV are the little green men popping up for exercise alerts! :roll: :D
 
#3
DozyBint said:
I've thought that the adverts should at least give a nod to patriotism and those 'untrendy' things that maybe a 15-20 years-old lad might not discuss with his mates but might feel inside.
Are you talking about the Army or the RN? :twisted:
 
#4
crabtastic said:
DozyBint said:
I've thought that the adverts should at least give a nod to patriotism and those 'untrendy' things that maybe a 15-20 years-old lad might not discuss with his mates but might feel inside.
Are you talking about the Army or the RN? :twisted:
:lol:
 

Auld-Yin

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#6
moving-target-survivor said:
very much aimed at the far-eastern 'psyche' IMO and wouldn't work in the UK very well
Hey - it worked for me 8) Mind you I was born in Singapore :wink:
 
#7
moving-target-survivor said:
very much aimed at the far-eastern 'psyche' IMO and wouldn't work in the UK very well
perhaps ours could be called "Breaking New Wind" with a soundtrack from Spinal Tap song "Break Like the Wind" and feature the sounds and smells and ribaldry of the lines (in barracks) after lots of brown ale the night before and beans for breakfast.........
 
B

Biscuits_AB

Guest
#8
I don't know about that. In comparison, the 'Forward as one' p*sh, just pales into insignificance. These ads are far better made and more emotive. Maybe a change in direction is needed. The current British ones are rubbish.
 
#10
I'm sold, can I transfer?

Was it me or did that sattelite thing look awefully like the bad guys sattelite in James Bond? (The Korean chaps that has plastic surgery to look like a Westerner sattelite, can't think of the films name).
 
#11
Good sheite.However back in my day,they didnt need hi tech multi sensory mood altering million dollar PR campaigns to get the youth to sign up.

Me, I was hooked with "listen,you sign that contract, your criminal record will be wiped off the books.Think about it." At 17 that was music to my ears.

Real glad I signed it.
 
#18
Errm Guys, I think I must point out there is a fair bit of uh - trade puff - in the ad.

The thing to remember about Singapore army ads is that it serves more than a recruiting funciton. It is also a PR tool to improve national (and interntaional) perception and confidence in the army. These ads are clearly aimed at advertising the new '3G Army' concept - basically the Singapore army is very into tri-service integration and how to best harness technology to acheive that.

If you don't believe me about the trade puff thing, look at this Republic of Singapore Navy ad: http://www.youtube.com/watch?v=mH__zTGX_3M

:)
 
#19
Thought they were sentimental pish to be honest.

The British ones are very good, not as good now as they used to be ("To be Frank" excepted), but much better than those over worked, over produced fairy tale vids from Singapore.
 

Nehustan

On ROPS
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#20
They had good production values for a movie. Made me think that one of the old colonies has been picked up as proxy forces in the region. I'm not sure who owns the satelitte in the second one, but I'm taking wagers, maybe the same people who sell apaches? Anyway given the potential in the region for loss of geopolitical influence, this advert makes complete sense on multiple counts.
 

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