New RAF Motto


Not sure where I saw this, some hole on tinternet no doubt;
"Per Ardua Ad Asda"
Obviously some wag having fun, if I can find the link its going up!


Book Reviewer
It was in Private Eye last week.
Per Arda Rasta
Per Ardua Ad Nauseum?
Trans : 'Through adversity to the cinema'
Oddly, the cartoon was actually a dig at the Christmas Shopping marathon which people seem to undertake when shops are shut for a whole 36 hours.

I hadn't thought of it in any other sense until ugly mentioned it.
Per adversum ut Sarcalogos venditio.
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