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New Guinness Advert

In the new Guinness advert I kept hearing what I thought was Sappers but the word is Sapeurs which on investigation means elegant tasteful people = Sappers so they have got that bit right ;)
It's not new.

That’s true. Sappers have always been like that. :)

So it's not actually a load of concocted bollocks to sell stout then? They look like they'd be great to go on the piss with.
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