Cadets are targeted already are they? Who told you that professor? But lets say they had wanted to join the army,Not really, cadets might become soldiers, but they're already targeted, otherwise the opinions of serving and ex soldiers are irrelevant. The opinions that count are those of the potential recruits. This is a massive problem in the army and an even bigger one for people wanting to be taken seriously on ARRSE, the past is gone, you cannot go back and recreate it, the world has moved on and if you haven't kept running to keep up left you behind.
No but then I've never said it's working, just that your opinion that it isn't doesn't really have much import.
Probably not but then I never said I was, you're erecting straw men to knock down.
do you think decent lads (or lasses) who wanted to join the army are impressed with the armys attempt to recruit snowflake, devout Muslims, gayers etc? Or might they think, clearly the army is for those weak ******* and not for me?
I'm not a sex offender but if the adverts were targeting sex offenders to join, I couldnt possibly have an opinion on it because I'm not a nonce?
Do you want to crowbar the word dinosaur in there somewhere? Naturally a bunch of bellend mainly white, mainly well off, mainly straight, mainly male officers in their 50s are well in touch with the youth of today they know exactly what the youngsters want, thats why recruiting and retention has been shit for the last 3 decades.