The 4 Ps of marketing; product, price, promotion and place. If your product (ie the job) has “niche” appeal, you have no control over price (pay) then promotion has to be shot hot and delivered to the right place (the niche to which it appeals).However, the Navy is a tough ask. The uniform is shit, no mobile phone or social media for months at a time. Hardly ticking the youth of today’s boxes...and you can have a beard in the RAF.
IMHO the Navy and RAF are way behind the Army in marketing careers in the digital age.