New Army recruitment campaign

Another thought - Amazingly, we didn't have apps - Something to ponder.
But, to be fair, neither did we have an Army where fitness was a personal responsibility and soldiers were given a print-out from an app and told to get on with it. Instead we had one where commanders took not just an active interest but direct responsibility.

In terms of the ad campaign, soldiers weren't given a choice of fitness or binge drinking as some potential recruits may imagine (and as lifeboat apparently permitted) but did programmed unit fitness training that got and kept them fit for role.

Now I wonder which system got quantifiably better results .....
 
But, to be fair, neither did we have an Army where fitness was a personal responsibility and soldiers were given a print-out from an app and told to get on with it. Instead we had one where commanders took not just an active interest but direct responsibility.
Partly agree

I always went with a joint responsibility approach

but did programmed unit fitness training that got and kept them fit for role.
In my experience, Unit fitness training sessions were something of a joke. It was just enough to tax the unfit but never enough to get anywhere near taxing the fit.
 
nope, you are 100% wrong.
kids these days are forced into a 24/7 safespace never allowed to do anything dangerous Or challenging.

when my daughter came round my house to see her then 16 year old son letting rip with a Kango she was beside herself at me letting him do such a dangerous thing.
him? He was made up Grand dad let him loose with such a weapon of concrete destruction.

all they need is someone willing to have confidence in them and they gain confidence in spades.
Just because your family has problems (i seem to remember you grandaughter having meltdown over her exams or something) doesn't mean the rest of the country does.
Plenty of young people get of the arses and do something with their lives, you rarely hear about them because its not newsworthy. Find some kid having a meltdown and it's on the front page of the Sun.
Try walking around some of the rougher areas of the UK and see if you can find a safe space for the kids.
 
In my experience, Unit fitness training sessions were something of a joke. It was just enough to tax the unfit but never enough to get anywhere near taxing the fit.
That's a bit of a sad indictment of those running it. While there'll always be a spread of ability it's relatively easy to tailor any fitness session (run, gym, circuits, logs, field, etc) so that all are equally taxed by the end of it. Making everyone do exactly the same thing is just lazy, and having the strong help the weak, the fast help the slow, etc, builds teamwork and is exactly what has to happen in the field.

That's one of the many things I think's missing from this campaign - it's all about "me, me, me".
 
He’s also not a parent so how the **** would he know?

According to NHS England, one in eight under 19s have been diagnosed with a clinical mental health disorder. Over half suffer non-specific psychiatric stress and around one in sixteen suffer a an emotional disorder. Trends have been steadily upwards since data was first published 20 years ago.

In some ways it’s a self-fulfilling prophecy; better understanding of mental health issues leads to more diagnoses. But more screen time, less (or no) parental control over consumption of content, less physical activity, poor diet etc etc are all in there.
So millions of kids are just fine them?


As for not knowing because I'm not a parent don't think your shit child upbringing skills are the same for everyone else's. Lots of people manage to bring up children who don't turn out to be spastics.
 
That's a bit of a sad indictment of those running it. While there'll always be a spread of ability it's relatively easy to tailor any fitness session (run, gym, circuits, logs, field, etc) so that all are equally taxed by the end of it.
I don't think so, more of a case of reality.

A run - Daily / frequent runners are never going to be taxed on a run mixed in with people that can barely pass a BFT

Gym and circuits - The fit will put the effort in to gain maximum benefit / the lazy will put in minimum effort

Logs - I don't recall logs being used in the Bn since the 80's / No idea why.

I also recall ( somewhere around Options for Change perhaps ) that a PTI had to attend / accompany every organised fitness session, which somewhat hampered organised fitness.
 
There was nothing funny about fitness training in my old lot, even fit lads were sometimes almost on their knees. Log exercises were certainly included and there was plenty of PT at the whim of a platoon sgt, even section commanders. Getting a PTI involved was not at the top of the list.
 
Only a parent with kids in the age group or someone working with kids can begin to understand the level of anxiety amongst teenagers and young adults today.

Sure, most of us pre-Millenials suffered from teenage angst as we found our way into adulthood but we didn’t have the pressures of social media, online porn and gaming etc etc that keep kids on their screens and give them often unsatisfactory role models. We didn’t have teachers peddling fear of global warming or transgender nonsense.

Those with anxiety issues aren’t the dregs; they are the majority. IMHO the confidence ads speak to the many, not the few. And no I’m not a Jeremy Corbyn walt, but I do think there are lessons to be learnt from Labour’s ability to engage the young.
They are merely weak - weak as children and will be even weaker as adults. It's a win-win for children who are a little more robust - more opportunities, greater chance of advancement, and an improved chance of marrying somebody normal.
 
I also recall ( somewhere around Options for Change perhaps ) that a PTI had to attend / accompany every organised fitness session, which somewhat hampered organised fitness.
Mitigated by the creation of Endurance Training Leaders. I always had plenty.

We had regimental PT - either battle of or some sort of circuits competition. And two Sqn sessions per week. We usually had a sporty but we used the tp etls for a troop run or two.

as a troop the chicken run was great fun. We had a stuffed chicken. Set everyone off on a five mile run by handicap. Slowest first. The idea being everyone crossing the line together. The last man off would carry the chicken. Palming it off to any one he passed.

Great fun.
 
Try walking around some of the rougher areas of the UK and see if you can find a safe space for the kids.
That would be the rougher areas were most kids and their parents are too scared to let them go outside in case they get stabbed or robbed?

You don't get out much, do you?
 
Didn't have fakebook when I joined up bob and I still don't have it and never will.
So you’ve no concept of how social media advertising works? Of how, when done right, you can get your message to spread across multiple social media channels. Labour were very good at the spreading but; it was the message that was wrong.
How many Liberal lefties do you think will be influenced by a basic truth about the Armed Forces -

'' Join the Forces, travel the World, meet lots of interesting people and might have to kill them ''

- because when you strip out all the crap, that is the basics of the Armed Forces
That message hasn’t worked for years through. The travel the world bit might have been appealing in the Frank ads, but cheap flights and easy travel have blown that selling point. Meeting interesting people has lost a bit of its appeal to a generation that “meets” and makes “friends” around the world through social media. The killing bit hasn’t ever really been sold in advert. Anyway, why would kids want to kill real people when they can kill virtually on Fortnite?
 
So you’ve no concept of how social media advertising works? Of how, when done right, you can get your message to spread across multiple social media channels. Labour were very good at the spreading but; it was the message that was wrong.

That message hasn’t worked for years through. The travel the world bit might have been appealing in the Frank ads, but cheap flights and easy travel have blown that selling point. Meeting interesting people has lost a bit of its appeal to a generation that “meets” and makes “friends” around the world through social media. The killing bit hasn’t ever really been sold in advert. Anyway, why would kids want to kill real people when they can kill virtually on Fortnite?

Why do the RN's 'Made in the Royal Navy' ads work, while the other services crash and burn?
They offer you a deal… shit life? Join us and we'll get you out of the rut and set you straight.

Join up to 'serve' and all the BS? Maybe for a grammar school 'chap'.
But for most people historically - shit life > forces = escape route.
 
That would be the rougher areas were most kids and their parents are too scared to let them go outside in case they get stabbed or robbed?

You don't get out much, do you?
Who do you think are doing the stabbing? Go and have a look (from a distance because you seem like one of the weak fannys that you claim children are) at the younger element of the football firms.
Those complaining that the youth are wrapped in cotton wool tend to be the parents or grandparents whose family have brought up the kids to be soft.
 
So you’ve no concept of how social media advertising works?
You manage to deduce that from me saying that I have never had fakebook. You are some guy.

Do you have any idea of why it is also called fakebook ?

Labour were very good at the spreading but; it was the message that was wrong.
Ho Ho Ho

Whats the point in successfully spreading a message, when it happens to be the wrong ( Fake ) message ?

That message hasn’t worked for years through. The travel the world bit might have been appealing in the Frank ads, but cheap flights and easy travel have blown that selling point. Meeting interesting people has lost a bit of its appeal to a generation that “meets” and makes “friends” around the world through social media. The killing bit hasn’t ever really been sold in advert.
I never said anything about it working as a message. I did say that when you strip away the guff, this it what it boils down to, and that certainly ain't going to recruit Liberal lefties - Are you advocating telling lies to get liberal lefties through the door in order to hit recruiting targets ?

Anyway, why would kids want to kill real people when they can kill virtually on Fortnite?
No idea what Fortnite is, maybe that is why recruiting gamers is not such a good idea.

 
Who do you think are doing the stabbing? Go and have a look (from a distance because you seem like one of the weak fannys that you claim children are) at the younger element of the football firms.
Those complaining that the youth are wrapped in cotton wool tend to be the parents or grandparents whose family have brought up the kids to be soft.

How did you bring your kids up Stacker?
 
We did have the threat of instant nuclear sunshine Bob. That really would have caused global warming - no climate deniers there !!!. Plus the threat of 3rd Shock army raping and pillaging its way through NW Europe to carry on to part-2, where they left off in 1945. Not forgetting the 'Reds under the bed'. how we laughed, but there really were reds under the bed - think Jeremy Corbyn.

A lot of us joined Junior Leaders Regiments at 15 while we were still at the Airfix model making stage. If that happened now we would be taken into care by the Child Protection Agencies and our parents and guardians investigated. I ask you - sending your kids off at 15 to be child soldiers. The last peaple to do that ended up in the 12 SS Panzer Division Hitler Jugend.
So what does that make of my friends who encouraged their daughter to join the Army cadets at 14 and are now encouraging her to do her 'A's so she can join up as a REME Tech.
Mind you she's been taken all round Europe in a side car outfit so they must be truly evil.
 
I don't think so, more of a case of reality.

A run - Daily / frequent runners are never going to be taxed on a run mixed in with people that can barely pass a BFT

Gym and circuits - The fit will put the effort in to gain maximum benefit / the lazy will put in minimum effort

Logs - I don't recall logs being used in the Bn since the 80's / No idea why.

I also recall ( somewhere around Options for Change perhaps ) that a PTI had to attend / accompany every organised fitness session, which somewhat hampered organised fitness.
It depends on the person running it (no pun intended), but I can't help thinking fitness trg is going to be one of the many aspects better recruits are disappointed by once in unit. It's in the ads (a major part of one of the earlier Belonging ads), it's a structured and major part of recruit trg, then in units it's largely a "personal responsibility". Some, at least, will be disappointed at the lack of structure and organisation you suggest.
Mitigated by the creation of Endurance Training Leaders. I always had plenty.

We had regimental PT - either battle of or some sort of circuits competition. And two Sqn sessions per week. We usually had a sporty but we used the tp etls for a troop run or two.

as a troop the chicken run was great fun. We had a stuffed chicken. Set everyone off on a five mile run by handicap. Slowest first. The idea being everyone crossing the line together. The last man off would carry the chicken. Palming it off to any one he passed.

Great fun.
I see what you mean, PK. A total waste of time if this is typical and units are incapable of organising effective fitness trg.
 
Why do the RN's 'Made in the Royal Navy' ads work, while the other services crash and burn?
They offer you a deal… shit life? Join us and we'll get you out of the rut and set you straight.

Join up to 'serve' and all the BS? Maybe for a grammar school 'chap'.
But for most people historically - shit life > forces = escape route.
What makes you think "the RN's ads work while the other services crash and burn"?

I think you may need to look at some of the facts.

The RN are some 5.2% understrength (considerably better than the Army, to be fair, at double that), but although they only need a quarter the number of recruits they've still seldom met targets over the last few years and they're desperate to recruit in some key areas and failing badly.

RN recruiting's improved by less than 3% in the last 12 months while the RAF's improved by 13% and the Army's, to be fair to CAARPS and the RG, has improved by 35%.

The Army's consistently getting four or five times as many recruits / applications when measured at the same point, with three times the numbers starting training, even though the RN can offer far more in the way of qualifications.

You really should get your facts straight before posting this sort of pure nonsense.
 
What makes you think "the RN's ads work while the other services crash and burn"?
The RN are some 5.2% understrength (considerably better than the Army, to be fair, at double that)

There ya go
 

Latest Threads

Top