New Army recruitment campaign

You haven't spent much time with kids recently, have you?
Well, I’ve got three of my own, and my latest new joiner to my unit is 19, and I reckon the average age across the unit is about 23 (including old farts like me).

So...
 
Then perhaps we’d need some kind of heavily advised fitness “app”* who help them get there.

What’s that you say?



* I think that’s what the cool kids call it
If it was that easy the Army wouldnt allow them to go to their unit unable to pass a PFT.
 
Well, I’ve got three of my own, and my latest new joiner to my unit is 19, and I reckon the average age across the unit is about 23 (including old farts like me).

So...
I got a 17 year old posted in before I left. Good times. Unit were having encase up info on how to look after them.

Regardless.

A fitness app isn't the be all and end all. There're kids out there who aren't going to realise their full fitness potential easily.
 
I'm pretty sure Septimus Maximus was bitching about the youth of today, and they didn't know how easy they had it. In his day Septimus was guarding Mediobogdum and it was uphill both ways...
 
I don't misunderstand mate.

This advert is aimed at the potential recruits who aren't as confident in their abilities as before or less familiar with the armed forces, and shows some of the distraction modern kids face.

it's a modern take on 'if you've got it we'll being it out'.

All of a sudden it's targeting the weak.

Utter drivel. Peddled by those who will never be happy with the armed forces and perpetuated by mouth breathers who don't have a clue.
Only a parent with kids in the age group or someone working with kids can begin to understand the level of anxiety amongst teenagers and young adults today.

Sure, most of us pre-Millenials suffered from teenage angst as we found our way into adulthood but we didn’t have the pressures of social media, online porn and gaming etc etc that keep kids on their screens and give them often unsatisfactory role models. We didn’t have teachers peddling fear of global warming or transgender nonsense.

Those with anxiety issues aren’t the dregs; they are the majority. IMHO the confidence ads speak to the many, not the few. And no I’m not a Jeremy Corbyn walt, but I do think there are lessons to be learnt from Labour’s ability to engage the young.
 
I'm pretty sure Septimus Maximus was bitching about the youth of today, and they didn't know how easy they had it. In his day Septimus was guarding Mediobogdum and it was uphill both ways...
How is the Roman empire these days.

The problem isnt the youth of the day, the problem is the military cant attract enough decent ones to join.
 
Only a parent with kids in the age group or someone working with kids can begin to understand the level of anxiety amongst teenagers and young adults today.

Sure, most of us pre-Millenials suffered from teenage angst as we found our way into adulthood but we didn’t have the pressures of social media, online porn and gaming etc etc that keep kids on their screens and give them often unsatisfactory role models. We didn’t have teachers peddling fear of global warming or transgender nonsense.

Those with anxiety issues aren’t the dregs; they are the majority. IMHO the confidence ads speak to the many, not the few. And no I’m not a Jeremy Corbyn walt, but I do think there are lessons to be learnt from Labour’s ability to engage the young.
Is it **** the majority, loads of kids grow up without being a ******* fanny. Try pulling your head out of your middle class arse for once and look at the kids who dont have the luxury of crying every time life isnt fair.
 
Only a parent with kids in the age group or someone working with kids can begin to understand the level of anxiety amongst teenagers and young adults today.

Sure, most of us pre-Millenials suffered from teenage angst as we found our way into adulthood but we didn’t have the pressures of social media, online porn and gaming etc etc that keep kids on their screens and give them often unsatisfactory role models. We didn’t have teachers peddling fear of global warming or transgender nonsense.

Those with anxiety issues aren’t the dregs; they are the majority. IMHO the confidence ads speak to the many, not the few. And no I’m not a Jeremy Corbyn walt, but I do think there are lessons to be learnt from Labour’s ability to engage the young.
I've been working with kids for quite sometime. In a programme to develop characteristics such as resilience and teamwork. Started about 2010.

It's quite awe inspiring watching what they can do but also heart breaking when you see how much they think that they can't do. I've seen some proper melt downs when confronted with quite simple tasks.

For every kid who does out of hours sports, there's two or three who only do what the school provides. And many have no concept of healthy eating.
 

jrwlynch

LE
Book Reviewer
Why would a really shy person turn up at basic?
Same reason someone who's sh1t-scared of heights does a parachute jump at Netheravon: try to do something about your issues.

Worked for me back in 1989 and the Army either showed me pity and compassion, or let me in because they thought it would be funny (like watching me prove that no matter how much you screw up, the kit will save you on a basic static-line jump)... either way, I was a fairly useless reservist but I gained a lot from it, and quite a lot of years later came back to the RNR and have been a bit less useless there.
 
Is it **** the majority, loads of kids grow up without being a ******* fanny. Try pulling your head out of your middle class arse for once and look at the kids who dont have the luxury of crying every time life isnt fair.
nope, you are 100% wrong.
kids these days are forced into a 24/7 safespace never allowed to do anything dangerous Or challenging.

when my daughter came round my house to see her then 16 year old son letting rip with a Kango she was beside herself at me letting him do such a dangerous thing.
him? He was made up Grand dad let him loose with such a weapon of concrete destruction.

all they need is someone willing to have confidence in them and they gain confidence in spades.
 
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I've been working with kids for quite sometime. In a programme to develop characteristics such as resilience and teamwork. Started about 2010.

It's quite awe inspiring watching what they can do but also heart breaking when you see how much they think that they can't do. I've seen some proper melt downs when confronted with quite simple tasks.

For every kid who does out of hours sports, there's two or three who only do what the school provides. And many have no concept of healthy eating.
WHO guidelines are that kids 5-17 should be doing 60 minutes of vigorous exercise daily; UK government guidelines use the WHO guide verbatim (as do US and Aus). In the USA, only 18% of kids achieve that; I bet the UK is similar but I can’t easily find the stats.
 
nope, you are 100% wrong.
He’s also not a parent so how the **** would he know?

According to NHS England, one in eight under 19s have been diagnosed with a clinical mental health disorder. Over half suffer non-specific psychiatric stress and around one in sixteen suffer a an emotional disorder. Trends have been steadily upwards since data was first published 20 years ago.

In some ways it’s a self-fulfilling prophecy; better understanding of mental health issues leads to more diagnoses. But more screen time, less (or no) parental control over consumption of content, less physical activity, poor diet etc etc are all in there.
 

par avion

War Hero
Only a parent with kids in the age group or someone working with kids can begin to understand the level of anxiety amongst teenagers and young adults today.

Sure, most of us pre-Millenials suffered from teenage angst as we found our way into adulthood but we didn’t have the pressures of social media, online porn and gaming etc etc that keep kids on their screens and give them often unsatisfactory role models. We didn’t have teachers peddling fear of global warming or transgender nonsense.

Those with anxiety issues aren’t the dregs; they are the majority. IMHO the confidence ads speak to the many, not the few. And no I’m not a Jeremy Corbyn walt, but I do think there are lessons to be learnt from Labour’s ability to engage the young.
We did have the threat of instant nuclear sunshine Bob. That really would have caused global warming - no climate deniers there !!!. Plus the threat of 3rd Shock army raping and pillaging its way through NW Europe to carry on to part-2, where they left off in 1945. Not forgetting the 'Reds under the bed'. how we laughed, but there really were reds under the bed - think Jeremy Corbyn.

A lot of us joined Junior Leaders Regiments at 15 while we were still at the Airfix model making stage. If that happened now we would be taken into care by the Child Protection Agencies and our parents and guardians investigated. I ask you - sending your kids off at 15 to be child soldiers. The last peaple to do that ended up in the 12 SS Panzer Division Hitler Jugend.
 
Then perhaps we’d need some kind of heavily advised fitness “app”* who help them get there.

What’s that you say?



* I think that’s what the cool kids call it
Fitness apps are great :rolleyes: :rolleyes:

That must be why the BFT ( or whatever it is called nowadays ) has went UP from 10:30 to somethink like 12:45 since I left.

Another thought - Amazingly, we didn't have apps - Something to ponder.
 
Seriously ?

You think that there are GOOD lesson's to be learned from '' Freebies '' that come from ''Magic Money forests '' ?
Yes seriously. Without thinking too hard, here’s two.

Labour manage to get their across to a really difficult audience. Whether or not you agree with themessage (and I certainly don’t), they are very good at getting that message across to young people. For that reason alone, they are worthy of analysis.

The second reason is perhaps more subtle; what is the Labour message and why does it resonate so well with the young? Sure, it’s sugar coated with freebies, but the underlying liberal left message chimes with young people. And yes, young people have long been idealistically left leaning until they have to actually earn a living. But now we have a much larger cohort in full time education for longer, exposed to student politics for much longer.

Given that the Army’s values are often diametrically opposed to those of the liberal left, I’d suggest some of the Army’s messaging needs to mitigate the lefty values habitually rammed down kids throats. In some ways, the confidence campaign is doing exactly that.
 
Yes seriously. Without thinking too hard, here’s two.

Labour manage to get their across to a really difficult audience. Whether or not you agree with themessage (and I certainly don’t), they are very good at getting that message across to young people. For that reason alone, they are worthy of analysis.
I don't think that there is much analysis needed to understand '' freebies ''

Given that the Army’s values are often diametrically opposed to those of the liberal left, I’d suggest some of the Army’s messaging needs to mitigate the lefty values habitually rammed down kids throats. In some ways, the confidence campaign is doing exactly that.
If the '' Army's Values '' are diametrically opposed to those of the Liberal left. Why would you want to recruit those from the Liberal left ?

Would you hope to.

A. Keep recruitment numbers up ?

B. Hope to Change their Values ?

Which to my mind sounds very much like

A. Is false economy and a waste of time, as it will lead to a turbo charged line of unsuitable recruits

B. Sounds very much like a re-education camp.

Today's Times

The RAF’s next-generation drone programme is threatened by pilot shortages and a cost overrun of £325 million, the Ministry of Defence has admitted.

If the stress of flying drones is causing havoc, how much carnage would be caused by Liberal lefties getting up close and personal with an enemy ?

Seems like targeting '' Gamers '' as drone operators might not have been such a great move after all.
 
We did have the threat of instant nuclear sunshine Bob. That really would have caused global warming - no climate deniers there !!!. Plus the threat of 3rd Shock army raping and pillaging its way through NW Europe to carry on to part-2, where they left off in 1945. Not forgetting the 'Reds under the bed'. how we laughed, but there really were reds under the bed - think Jeremy Corbyn.

A lot of us joined Junior Leaders Regiments at 15 while we were still at the Airfix model making stage. If that happened now we would be taken into care by the Child Protection Agencies and our parents and guardians investigated. I ask you - sending your kids off at 15 to be child soldiers. The last peaple to do that ended up in the 12 SS Panzer Division Hitler Jugend.
But you didn't have the pressure of all that on-line porn ... of low unemployment ... of education until you were 18 followed by a place at uni even if you were as thick as two short planks ... of a minimum living wage ... of employment tribunals in case you were fired because the boss didn't like your face / you were gay / you were black ... of child allowances and maternity leave ...
... of a food bank if you were hungry as you could always go scrumping instead ... of on-line shopping if you were too lazy to get off your fat arrse ... of low interest loans and crowd-funding ... of being able to make friends on-line when everyone local thought you were an arrse-hole ...
... or the pressure of looking for your job on-line when all you had to do was write letters and knock on doors .....

You didn't have any of those pressures, and the sun always shone, and England won the World Cup, and the Army was respected and the grass was always green .....
 
I don't think that there is much analysis needed to understand '' freebies ''



If the '' Army's Values '' are diametrically opposed to those of the Liberal left. Why would you want to recruit those from the Liberal left ?

Would you hope to.

A. Keep recruitment numbers up ?

B. Hope to Change their Values ?

Which to my mind sounds very much like

A. Is false economy and a waste of time, as it will lead to a turbo charged line of unsuitable recruits

B. Sounds very much like a re-education camp.

Today's Times




If the stress of flying drones is causing havoc, how much carnage would be caused by Liberal lefties getting up close and personal with an enemy ?

Seems like targeting '' Gamers '' as drone operators might not have been such a great move after all.
Labour’s “If your not sure who to vote for, watch this” got 9 million views on Facebook, yet it didn’t win them the election. I’d conclude that the mechanics of how the disseminate information on social media and email are brilliant, but the freebies message itself wasn’t compelling. Now, if they got that kind of traffic with a compelling call to action......

On your second point, I’m not suggesting targeting recruiting at the liberal left; those who hold entrenched left wing views are clearly not suitable. My point is that young people are overwhelmingly influenced by lefty thinking. So you have to mitigate that influence. There is an element of education in there, which is what the Belonging campaign is about. In fact, most top-of-funnel advertising is educational.

The gamers issue isn’t confined to the forces. Nissan have been running a program to get eSports racing drivers into top level motor sport. Overall, it’s been a failure largely because hardcore gamers won’t make the sacrifices necessary to be top flight drivers.
 
Labour’s “If your not sure who to vote for, watch this” got 9 million views on Facebook,
Didn't have fakebook when I joined up bob and I still don't have it and never will.

My point is that young people are overwhelmingly influenced by lefty thinking. So you have to mitigate that influence.
How many Liberal lefties do you think will be influenced by a basic truth about the Armed Forces -

'' Join the Forces, travel the World, meet lots of interesting people and might have to kill them ''

- because when you strip out all the crap, that is the basics of the Armed Forces.

The gamers issue isn’t confined to the forces. Nissan have been running a program to get eSports racing drivers into top level motor sport. Overall, it’s been a failure largely because hardcore gamers won’t make the sacrifices necessary to be top flight drivers.
And just as easily you could say that hard core gamers might not be able to get their fat ARRSES into a racing seat.
 

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