The videos are way better than the posters. Do people really think that my age group refer to themselves as snow flakes? That's incredibly out of touch and off putting - why would I want to join a service that appeals to snowflakes when part of the appeal of the military is to get away from those types of people. The Navy and RAF do it a lot better from my point of view because they steer away from the pandering bullshit.
Looks good. Interesting that marketing on both sides of the Pond seem to be long the same lines.
Yep, always available for hire, me.Final contrast is that this US clip provides CC subtitles but our ARMYjobs videos do not (yet?)*
*Might interest @Ninja_Stoker in his new role?
All I can see in this ad is the fear in his eyesOr perhaps New Model Army.
British Army appeals to MILLENIALS and SNOWFLAKES in bizarre recruitment campaignView attachment 369545
I'll just leave it with you.
Quite by coincidence, just reported on the news.Yep, always available for hire, me.
With regard the more "recent" successful RN adverts: "Born in xxxxxx, Made in the Royal Navy", Captain Naval Recruiting Marketeers are still so busy congratulating themselves on behalf of the civilian contracted agency which came up with the idea, they've completely missed the fact they need to find a new idea. Instead, they are still flogging the last ounce of the dead horse by endlessly producing matelots with different accents chanting the same mantra.
The Bootneck recruiting ads are usually quite decent. Although stated elsewhere, the recent "macho" ad of a sharpshooter remaining motionless as a huge spider crawled across his face was made all the more funny, for me, when a trained rank commented on YouTube "If that thing crawled across my grid, everyone within 5 km would know about it". I reckon that comment probably did more for recruiting than the advert.
It really doesn’t matter whether you or I, or for that matter, CGS and the Secretary of State think it’s impressive. All that matters is that it engages the target audience and that the processes are in place to retarget those that engage and suck them into the recruiting funnel.
I would assume though snowflakes increase as a % of your age group by class.. So the wealthier and better educated someone, the more snowflakey and vegan minded you are..The videos are way better than the posters. Do people really think that my age group refer to themselves as snow flakes? That's incredibly out of touch and off putting - why would I want to join a service that appeals to snowflakes when part of the appeal of the military is to get away from those types of people. The Navy and RAF do it a lot better from my point of view because they steer away from the pandering bullshit.
I would be interested to know what metrics "success" was measured against? Because no one is queueing up for phase 1 training yet.- Marketing company whose previous campaign, Belonging, was the most engaged with campaign the Army has had for Recruiting in decades, hitting all it's targets and being more engaging than both RAF and RN adverts over 2018.
- ARITC and Recruiting Group I imagine, probably Gen Nanson at some point.
- Yes, marketing firm will be until 2020 at least.
- Because the market research and last years campaign were found to be measured as being good.
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