MORI POLLS

#1
Just wandered if any fellow ARRSErs had been contacted by pollsters asking for their voting preferences? I haven't but am intreged as to what they ask and how they work out who to call.

GBTD
 
#3
They ring large numbers of randomly-selected phone numbers and ask whoever picks up who they intend to vote for. By this cunning method they can create a survey supposedly representative of the entire electorate based upon about a thousand people who are all at home to answer the phone in the middle of the day.
 

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