More Ads to be shown on telly (possibly)

Surely with the advent of Amazon and Netflix where you can watch films and shows without adverts on the ascendency, actually thinking about increasing the amount of ads is going to be another nail in the coffin that is crap terrestrial TV.

More Adverts
 
Surely with the advent of Amazon and Netflix where you can watch films and shows without adverts on the ascendency, actually thinking about increasing the amount of ads is going to be another nail in the coffin that is crap terrestrial TV.

More Adverts

Not everybody has cable or satellite TV, I don't. just Freeview, 80+ channels is enough, which includes several BBC channels, in all about 6 BBC channels, The film ones are enough to keep me and the Mrs entertained, as for the commercial channels, the breaks allow you to have a brew, drop a log, put the cat out, do the washing up, feed the dog, Etc, the majority of commercial channels are pure unadulterated crap, and never viewed, channel 81 shows some wonderful old films, and short documentaries from way back, a history of our past. As for your question-observation, adverts are natures way of telling you to have a brew, 6 minutes is long enough.

You don't have to sit like a couch potato staring at the bloody box, read a good book, put on a good DVD, listen to music on the radio, or your record collection, do some DIY, sit in the garden, mow the grass, go down the pub, visit the park, play with the kids, FFS man, TV is the last refuge of the bone idle and lazy, when the commercials come on, have a dump. simples.
 
Certainly the number/length of time of adverts has increased in recent years.
That's not just a perception - I use an exercise cycle to keep my weight down and it would be impossibly mind-numbing for me to pedal away for more than a few minutes without some form of distraction.
So I watch an episode of boxed sets of TV series (some might say still mind-numbing !)
I also use a timer and it's been obviously the length of the supposedly one-hour episodes has dropped.
Earlier series were of the nature of 50 mins per episode, now some more recent issues are of the nature of as little as 44 mins - that's a lot of adverts to fill out the hour slot on TV.
 
Certainly the number/length of time of adverts has increased in recent years.
That's not just a perception - I use an exercise cycle to keep my weight down and it would be impossibly mind-numbing for me to pedal away for more than a few minutes without some form of distraction.
So I watch an episode of boxed sets of TV series (some might say still mind-numbing !)
I also use a timer and it's been obviously the length of the supposedly one-hour episodes has dropped.
Earlier series were of the nature of 50 mins per episode, now some more recent issues are of the nature of as little as 44 mins - that's a lot of adverts to fill out the hour slot on TV.


I usually nip into the kitchen and make a brew, about 20,00Hrs, we hardly see any commercial TV, that is Me, her indoors watches those bloody dopey soaps, all of them, and uses the commercial breaks to check up on me, or take a leek. I don't watch them, they are a minor distraction,, a few minutes to stretch the legs, scratch your arse, have a piss, nothing more. As for extending the add breaks, it matters not a jot, as nobody really looks at them, or takes any notice. The majority of programs are aimed at the younger generation, and as such, so are the commercials, mostly at night, the daytime commercials are aimed at the old, bold, and infirm,
The demographics of their target audience changes as the day progresses from daytime TV, and the almost dead, to mum to chav, teenager hipster, and millennial's. In the long run, who really give a shit!
 
Welcome to the American model of TV advertising, where the ads are more important than the program where a 90 minute film can take 3 hours to watch, and where a lot of live sports are stopped for ad breaks, at least UK ad TV is civilized.
 
There are a number of procedures that have been brought in in relation to TV programmes and broadcasting. The first was the length of each 1 hour episode to be approx 40 mins and each 30 min episode to be 20 mins long. This allows for 20 mins (in 1 hour) of advertising in whichever country it is broadcast in. Each region has a limit on the amount of advertising that can be shown in each hour (6 - 12 mins). This limit does not include any adverts for their own channels advertising. This makes each slot 1 hour for ease of programme scheduling.

Secondly it was influenced by the way advertising is paid for in the USA; unlike the UK where it is rated on the time it is shown, in the USA it is paid for by which programmes it is shown inside. This is why so may programmes now have 3 - 4 mins of teaser / preview / pro-log and then (a planed) advert break before the titles and a final (planed) advert break just before the end credits. If you watch any TV in the USA you will notice that there are no adverts in between programmes, only after the programme has started. The USA still has 20 mins of adverts in the hour, but the breaks tend to be more frequent with less adverts in each.

Even if the amount of adverts allowed in the UK was increased it still would not exceed the 20 mins per hour as it would destroy the 1 hour scheduling slots. The number of self promotion adverts would just reduce. The viewers would not notice any difference.

IIRC This form of standardisation in advertising in the UK started to come in many years a go with the coordinating regional channels, anyone remember the little black square that used to appear in the top right hand corner of the screen? It was a 1 minute time signal to the regional broadcasters for the advert breaks.

Edited to add:

There was an electronics company that produced a VCR (remember those?) that detected the time signal and paused recording whilst the adverts were on. Funnily enough the broadcasters had it banned!
 
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oppoStu

War Hero
Death of the TV licence.

TV ads are way out of date and old fashioned now, its the classic oldy woldy top management of these television companies, that don't like change, asking "why aren't we getting conversion rates off these ads? ...I know, lets just do more, that will work".

Internet advertising is the new platform, YouTube have recently doubled their ads on their trending/popular videos, since it is the platform where their target demographic are.

Instagram, loads more sponsored content recently, not sure if anyone has noticed?

The days of advertising on the telly are limited, until they introduce it to Netflix/Amazon... but I don't see that happening anytime soon as they make plenty of dosh at the moment, probably best not to p*ss off their viewing audience yet.
 

BopBopBop

Old-Salt
So they want more ads to compete with the streaming services.
The streaming services attract more viewers because there are no ads.

Commercial TV should concentrate on better content and not the current drivel they show.
 

oppoStu

War Hero
So they want more ads to compete with the streaming services.
The streaming services attract more viewers because there are no ads.

Commercial TV should concentrate on better content and not the current drivel they show.
Wouldn't necessarily say the content is an issue, agreed streaming has no ads which is attractive, but the primary reason for me is the flexibility, watch what I want, when I want - commercial TV can't compete.
 

BopBopBop

Old-Salt
Wouldn't necessarily say the content is an issue, agreed streaming has no ads which is attractive, but the primary reason for me is the flexibility, watch what I want, when I want - commercial TV can't compete.
The content is an issue for me when every other program has celebrity (Walts) in it.
 
On Channel 5 there is something called Celebs on a Farm ...WTF is that about. Reality shite has killed decent programming, I am just waiting for Princess Productions to come up with a version of Running Man.
 
On Channel 5 there is something called Celebs on a Farm ...WTF is that about. Reality shite has killed decent programming, I am just waiting for Princess Productions to come up with a version of Running Man.

Its cheap, easy, no script, they are know faces, scenarios are set up, as are the cock ups, venues are readily available, no props, or costumes, basic shite for basic low intelligence chav's to gawp at.
 

Bee Companeeee

Old-Salt
With my Virgin V6 box I pretty much avoid all ads in the little television I watch by either recording a programmes and fast forwarding through them or by waiting half an hour before watching a programme and then using the bufferage to fast forward to get through the ads.

Regardless any ad on the television (or anywhere else) these days doesn't seem to appeal to my demographic. It's all women driving sports cars, inter racial couples buying beds and ethnic minorities and women in all the positive roles with white Anglo Saxon men being in the subservient roles or the the butt of any joke. I know it makes me a racist / sexist for even noticing it.

On the upside white English people still get all the parts in the ads for funeral insurance, mobility aids and payday loans.
 
Not everybody has cable or satellite TV, I don't. just Freeview, 80+ channels is enough, which includes several BBC channels, in all about 6 BBC channels, The film ones are enough to keep me and the Mrs entertained, as for the commercial channels, the breaks allow you to have a brew, drop a log, put the cat out, do the washing up, feed the dog, Etc, the majority of commercial channels are pure unadulterated crap, and never viewed, channel 81 shows some wonderful old films, and short documentaries from way back, a history of our past. As for your question-observation, adverts are natures way of telling you to have a brew, 6 minutes is long enough.

You don't have to sit like a couch potato staring at the bloody box, read a good book, put on a good DVD, listen to music on the radio, or your record collection, do some DIY, sit in the garden, mow the grass, go down the pub, visit the park, play with the kids, FFS man, TV is the last refuge of the bone idle and lazy, when the commercials come on, have a dump. simples.

That's a hell of a long ad break or you're remarkablywell organised.
 
The days of advertising on the telly are limited, until they introduce it to Netflix/Amazon... but I don't see that happening anytime soon as they make plenty of dosh at the moment, probably best not to p*ss off their viewing audience yet.
The SVoD companies you mention are called FAANGs (Facebook, Amazon, AppleTV, Netflix and Google).

Whether they make “plenty of dosh” is very much open to question.

Netflix has never turned a profit. Whether the others have is moot as streaming service profits/losses are hidden in the accounts. As a group they lost a billion dollars in share price last November as analysts realised they can’t all win in the long term.

At the moment they are trying to buy/seize market share in a streaming land grab. Just under half of UK homes have a streaming service and it is doubtful if very many will ever have more than one, purely based on cost.
 
That's a hell of a long ad break or you're remarkablywell organised.

I don't do all those things listed in 6 minutes you Muppet, and as for organise, I can only quote some bloke who said, " You can take the man out the army, but not the army out the man" or something, yes, I am very organised, bringing up 6 kids sort of forces it upon you, they have all now flown the nest, now its just me and my old lady.
 
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With my Virgin V6 box I pretty much avoid all ads in the little television I watch by either recording a programmes and fast forwarding through them or by waiting half an hour before watching a programme and then using the bufferage to fast forward to get through the ads.

Regardless any ad on the television (or anywhere else) these days doesn't seem to appeal to my demographic. It's all women driving sports cars, inter racial couples buying beds and ethnic minorities and women in all the positive roles with white Anglo Saxon men being in the subservient roles or the the butt of any joke. I know it makes me a racist / sexist for even noticing it.

On the upside white English people still get all the parts in the ads for funeral insurance, mobility aids and payday loans.
Remember, at least one TV exec believes that if you are skipping through the ads, you are stealing his TV! I'll lay odds that he isn't the only exec to think that and that the industry will be looking at ways to stop you doing what you are doing! Technically, it would certainly be possible to make DVR/PVR to play ads at the correct speed....it's just a case of if they really want to do it!

 
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I don't do all those things listed in 6 minutes you Muppet, and as for organise, I can only quote some bloke who said, " You can take the man out the army, but not the army out the man" or something, yes, I am very organised, bring up 6 kids sort of forces it upon you, they have all now flown the nest, its just me and my old lady.
See if you watched more telly you wouldn't have time for kids...only got yourself to blame
 

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