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MOD selling toys

#1
http://www.dailymail.co.uk/news/art...fare-Defence-Ministry-markets-range-toys.html


Now I don't know whether this is a good or bad thing. The money raised from the sale of these toys wont go directly back into the kit buying budget but the PR budget, which should in theory mean less money getting syphoned off more important projects in the first place for PR next year.

Or does Nu-labour view themselves as the licensor and the MOD as the licensee of the British forces "brand" and expect a healthy cut of the profits for itself?

I do have a nagging doubt that this is good PR though.
 

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