I always assumed you were not entitled to wear a medal unless it had been issued to you. As we know most medals are stamped along the rim with the owners details. Diamond Jubilee Medal | Commemorative Queens 2012 Medals for Sale On that basis is this a load of bollocks? Is it simply a firm looking to relieve some wannabees of a few quid or have they hit upon a great marketing angle? What is the protocol for wearing jubilee medals? For most people it will be a lottery as in were you serving when they were issued, and for the golden and this diamond all serving at that time did. I can recall the Silver though where only two were issued per unit and you can guess who got those. As I was never issued one I always take the view I am not entitled to wear it. I missed the Golden by a few Months This firm is seeming to claim that if you have served at any point between 1952 and the assesion to today then you are entitled to Silver, Golden and Diamond. I know many people purchase stuff like this and wear them anyway at Remembrance and the like and clearly the is a hell of a difference between a campaign or gallantry award than a time served such as a LSGC or a Jubilee. I don't knock them for this, neither would I consider them walting. UK armed services have a strict award protocol and this is important as we do not wish our people to end up looking like a chest full of techni colour like the Yanks.