This article was posted on the 737 Max thread. Opinion: Will Boeing Become The Next McDonnell Douglas? | Aviation Week Network It’s kind of an allegory for what happens to companies that chase short term shareholder value, sweat derivative products and cease to innovate.Businesses have comfort zones just like people. Growth means being willing to explore the territory outside.
Innovate or liquidate!
My conjecture would be that innovation is no longer just about product development or R&D. There are innovative ways of raising finance, marketing and routes to market are now much more varied and agile, we’re seeing rapid changes in product support and logistics etc etc etc. We’re seeing rapid changes in approach to ownership.
Its a time of immense opportunity.