Olympic seating: Day one of the Games sees banks of empty seats at key venues | Mail Online Apparently lots of seats weren't filled for various events... the seats are thorugh to belong to various sponsors... Two things. 1. The 'cheap seats' are packed. Why not just fill the better seats with those in the 'cheap seats'? 2. Given one firms inadequacy at putting bums on seats, shouldn't the Forces have been stood by to put blokes in the seats to give the impression of packed stadiums?